The new line is incredibly user friendly. Of course, I can only speak for Effects Lab DV personally, but since the other programs are built on the same basic layout, I think it’s safe to say they are easy as well.
Many of us learned to use special effects back on AlamDV2 or even AlamDV, and the new programs are much simpler to understand, and much more powerful.
I don’t think you should have any trouble learning to make great effects, as long as you follow the quick-start guide that comes bundled with the program. Not to mention the numerous tutorials, that are bound to pop up (if they haven’t already)