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FXHome Advertising - Possible Contest?

Posted: Sat, 29th Apr 2006, 5:01pm

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Garrison

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I used to be a fan of a computer radio show (Online Tonight with David Lawrence) and he talks about the social impacts and do troubleshooting on the air.

One day he was discussing how to promote the show and he asked the audience for ideas.

I emailed him and told him he should have an answering machine contest, and here is how it should work:

People change there answering machine greetings to say "Hi, you've reached John Doe. I can't come to the phone right now because I'm listening to Online Tonight with David Lawrence, weekdays from 5:00pm to 8:00pm on KAOI 1110AM."

The listeners would then email David with their phone numbers and twice a week he would pull a number and call that phone on the air. If the greeting said the above, then he sent them free software (the free software was David's idea not mine).

This contest went on for months, and it helped promote the show. i realize it's a little different for this situation, but I've been trying to rack my brain here on how to help promote it more.

So I was thinking in the spirit of this thread:
http://fxhome.com/forums/viewtopic.php?t=22988

Anybody have any ideas? biggrin biggrin
Posted: Mon, 8th May 2006, 3:57pm

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NickD

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I don't have any ideas, but sounds like a neat idea Garrison smile
Posted: Mon, 18th Dec 2006, 6:38pm

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Chinook

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lol, sounds cool, but eh... Isn't it kind of silly?
Posted: Mon, 18th Dec 2006, 6:45pm

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Garrison

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Chinook wrote:

lol, sounds cool, but eh... Isn't it kind of silly?
What is? The idea? Or the heart to help these guys?
Posted: Mon, 18th Dec 2006, 8:40pm

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Chinook

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The idea... I wouldn't have done it.
Posted: Mon, 18th Dec 2006, 8:43pm

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Garrison

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Chinook wrote:

The idea... I wouldn't have done it.
Got paid $200 in software for it. Not bad for an email idea.
Posted: Tue, 19th Dec 2006, 1:31pm

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Chinook

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No, not at all.... But i wouldn't have changed my phone answer to a radio-message..
Posted: Tue, 26th Dec 2006, 5:31am

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Penguin

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Jabooza saw the software in an ad and bought it when I prooved to him (or his parents) that you guys weren't a scam smile Clawgaboozawgis wants to get elab or clab because of us. One of the actors in Day of the Hobo might get the software some day thanks to me and my brother.

We should be getting a cut for this wink
Posted: Thu, 28th Dec 2006, 1:21pm

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Jazzmanian

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I don't have any ideas for an in-house "contest" as such, but I do have a thought about how people in the community, along with Tar and the lads at the FXhome Super Secret Fortress of Solitude might get some free viral marketing going and boost the user community and product sales. There is, in my opinion, a huge marketing opportunity using the huge communities of YouTube and possibly MySpace video in the area known as "vlogging" or "video blogging." Some of the popular vbloggers have an audience of thousands of regular subscribers and their download numbers drive their blog entries onto the default "Most popular" and "most viewed" pages. One thing I note about these vloggers is that most of them actually know little to nothing about the finer arts of making good looking, professional feel video and absolutly nothing about special effects, compositing, etc. One of the biggest, The Boring Dispatcher (who has a massive audience) honestly appears to know little more about video than how to shoot the static film of himself, download into something like WMM, cut out a few bits he doesn't want, and export a (likely .wmv) file to upload to YouTube. The same can be said for TipToe Chick and a host of others.

It seems to me that some of the fxhomers could do some seriously high quality "response" videos to some of these folks (which almost immediately draws a fair number of hits) and make sure to include some "Gee! Wow!" special effects, tricks, etc. and just casually drop in the fact that the fxhome product line was used to make them, slip in the URL, etc. If it's a helpful, positive (dare I say even complimentary) video entry which catches the hosts attention and they mention/link to it, the exposure could skyrocket.

Additionally, if the FXhome folks themselves wanted to start producing a regular video blog and uploading it to YouTube, talking about some things happening on YouTube while simultaneously demonstrating some of the effects of the products and mentioning the site, product suite, etc. that could also produce some massive marketing hits if they picked up an audience. (Getting a good looking girl to help host the video blog entries wouldn't hurt either, by the way. Sad to say, but it's true.) It wouldn't have to be the same person doing it all the time either, to save on the time load. Various employees and/or forum moderators, experienced members, etc. could share a single YouTube account and create some of these to generate some buzz.

I mean, talk about hitting your target market! These are almost all people who either watch, or in most cases, themselves *make* videos which they want to expose to the widest audience possible and impress people. Lots of them are adults, and even the younger ones might pester mom and dad to pick up "that cool software" for them if it's only 100 to 150 bucks to start.

Just something to think about, anyway.
Posted: Thu, 28th Dec 2006, 6:43pm

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Garrison

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I like your thinking Jazz. To add to it, since the team is already making the tutorials downloadable in .mov format, perhaps they can make them as podcasts and get them on iTunes as well.

People searching for FX or Special Effects vlogs would come across the videos and then be drawn to purchase the software.
Posted: Thu, 28th Dec 2006, 10:35pm

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Chinook

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I like your style, Garrison! ;D
Posted: Thu, 28th Dec 2006, 11:28pm

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Garrison

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Chinook wrote:

I like your style, Garrison! ;D
Thanks, I just try to think up ideas to help get the word out more. The more people buy the software, the more that will join the community, the more ideas and material (original music, stock footage) are shared or sold...
Posted: Fri, 29th Dec 2006, 12:44am

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Chinook

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yeah, thats right, but you got a nice style anyway, m8!