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American FXhomers: we need your help!

Posted: Thu, 14th Dec 2006, 4:57pm

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Simon K Jones

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FXhome Team Member

As you may have noticed, we're popping up in the press a bit lately, mainly in UK magazines. Most recently MacFormat awarded EffectsLab Pro a fantastic 4/5, marking our first review in a major UK publication (more news on the UK reviews coming soon!).

The US Press

While we've got much more UK coverage on the way, we need some help when it comes to the USA. As we're based in the UK, it's difficult for us to find out about the popular media outlets on the other side of the pond, so we'd like all the American FXhomers to help us out by listing the contact details for their fave mags.

We're interested in any of the following that deal with computers, filmmaking, movies in general, cool gadgets, IT, education - you get the idea:

  • Magazines!
  • Newspapers technology supplements!
  • Blogs!
  • Websites!
  • TV shows!

The more information the better, so here are a few bits of data to look out for:

  • Name of publication (vital!)
  • Editor's name & email (vital!)
  • Website URL (vital if it's a blog!)
  • Reviews editor's name & email
  • Contact telephone number (especially if you can't find an email address)
  • Name of publisher

You can either reply to this news post with the info, or email us at team@fxhome.com if you'd prefer.

Thanks in advance to anybody that can help us out here. This is the Big Push, the success of which will help determine the future of FXhome.com and our products. If we can get the word out to as many people as possible, we'll be onto a winner...

Special Christmas discounts continue!

The special Christmas discounts are still proving very popular and we expect the limited number of discounted products to sell out around the Christmas week, so you had better hurry if you want to get the best deal of 2006! There's no better time to buy or upgrade to EffectsLab Pro+CompositeLab Pro or VisionLab Studio than right now!

Order your copy now, before it's too late!

Posted: Thu, 14th Dec 2006, 5:39pm

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Garrison

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Hey Tarn,

As for me, one of the magazines that I used to keep up with is Videomaker. Once they started doing BLOGS and their Video Podcasts (that I watch regularly) I just kept to that.

Their podcasts has reviews on camcorders, software, website news etc.

www.videomaker.com

Hope this helps...
Posted: Thu, 14th Dec 2006, 6:31pm

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JT9

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Garrison wrote:

Hey Tarn,

As for me, one of the magazines that I used to keep up with is Videomaker. Once they started doing BLOGS and their Video Podcasts (that I watch regularly) I just kept to that.

Their podcasts has reviews on camcorders, software, website news etc.

www.videomaker.com

Hope this helps...
Videomaker is indeed a good magazine for filmmakers in the USA. I read it all the time smile.


Good luck FXhome!!!
Cheers, JT9
Posted: Thu, 14th Dec 2006, 6:42pm

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Viccardo

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One of the internet IT publications is cNet: http://www.cnet.com/
Posted: Thu, 14th Dec 2006, 6:52pm

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Chief Corn

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I will have to mention the free magazines cause everyone likes free.

------
EventDV magazine caters nicely to post production, writes great articles & reviews, and has the normal amount of ads.

EventDV Magazine
Editor: eventdv@infotoday.com
Product Reviews: erics@infotoday.com
520 University Avenue, Suite 355,
Madison, WI 53703
(608) 251-2307
www.eventdv.net
Publisher: Dan Huggins - dhuggins@eventdv.net, (559) 246-6793

-----
Studio Monthly is another good one for post production that has good tutorials and reviews. more ads than EventDV but I think Studio Monthly has better reviews.

Studio Monthly Magazine
Editor: Beth Marchant - bmarchant@accessintel.com, (212) 621-4645
110 William St., 11th Floor,
New York, NY. 10038
(212) 621-4900
www.studiomonthly.com
Publisher: Laurie Corn - lcorn@accessintel.com, (813) 223-5916

-----
Student Filmmakers magazine is the best free magazine i get with lots of content and interesting articles from pre-production to post but i don't believe they do reviews. and there is very little to no ads.

Student Filmmakers Magazine
Publisher/Editor: Kim E. Welch
42 West 24th St.,
New York, NY. 10010
(973) 777-1711
www.studentfilmmakers.com

-----
DV Magazine has some good things every now and then. it used to be very good but it's like a third of it's size of what it used to be a few years back, and is now just cluttered with ads so it's hard to recommend. they're the same people that host the yearly DV Expo trade shows in Los Angeles, and New York and I think setting up a booth would better exposure than trying to distinguish an ad from a review in their magazine.

DV Magazine
Editor: Dominic Milano - dominic@dv.com
600 Harrison St.,
San Francisco, CA. 94107
(415) 947-6000
www.dv.com
Publisher: Doug Krainman - dkrainman@cmp.com
Posted: Thu, 14th Dec 2006, 10:27pm

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Ouellette

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The BEST free Mag out in the us on film making and video production.
And its FREE!

Creative Cow Magazine
Tim Matteson <tmatteson@creativecow.net>
Director of Sales
CreativeCow.net
310-836-4064 direct line
9am-5pm Pacific Coast (California) time zone

http://forums.creativecow.net/cgi-bin/new_page_wrapper.cgi?forumid=1&page=http://www.creativecow.net/about/sponsorship.html
The advertising page.
Posted: Thu, 14th Dec 2006, 11:54pm

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jrg2134

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You say TV shows? i would suggest, if any way, put a commercial or ad on a channel like Sci Fi or something like that because i'm sure science fiction fans are the one who will buy thiese products... i'm not to sure but if you could afford putting a nice HD commercial or 2 on some world wide tv station you might get some more people to buy them or something.

I really wouldn't know any information how to contact any body about that.

There should be a movie making tv station or tv tutorials, etc. for fanfilms and such with some different movie making software ads, etc.!
Posted: Fri, 15th Dec 2006, 12:03am

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Garrison

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Speaking of TV shows and ads... I notice that when you go to the local theater early, that they have still shot ads projected on the screens that stay there for like 15 to 30 seconds before the film starts. Some of the ads are local real estate agents and restaurants. I was thinking that you would probably find more people that are likely to purchase the products there.

Just thinking out loud...
Posted: Fri, 15th Dec 2006, 1:13am

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Serpent

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jrg2134 wrote:

You say TV shows? i would suggest, if any way, put a commercial or ad on a channel like Sci Fi or something like that because i'm sure science fiction fans are the one who will buy thiese products... i'm not to sure but if you could afford putting a nice HD commercial or 2 on some world wide tv station you might get some more people to buy them or something.

I really wouldn't know any information how to contact any body about that.

There should be a movie making tv station or tv tutorials, etc. for fanfilms and such with some different movie making software ads, etc.!
I also think Cartoon Network (EL, lightsaber ad) and Comedy Central (just popular in general) would work. But Sci-Fi channel no doubt.

Also, most of the Mac userbase reads Macworld. I do, and it's great. You'd get great press in there. I noticed throughout my time here, and on a poll, that a large percentage of your users are Mac users. Most Mac users either use it for life stuff (iLife) or they use it in the graphic/digital arts industry. A huge percentage of video people use Mac for FCS and stuff. Macworld basically covers all that.
Posted: Fri, 15th Dec 2006, 1:18am

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Axeman

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SuperUser

MacAddict
Their Media Kit has all the contact info you need.

Macworld
Their contact page.

Cinefex
Contact Page here. They don't do reviews, but they do hve advertising space.

Wired
A Tech/gadgets mag. Here's the masthead and contact links.
Posted: Fri, 15th Dec 2006, 2:18am

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ben3308

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I think you guys should consider rechecking any of the many, many contacts that were posted in the previous thread.
Posted: Fri, 15th Dec 2006, 2:27am

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Atom

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The most popular ones I can think of that haven't been said are

The FilmMaker Magazine

Laptop Magazine

DV Magazine

Filmmakers Magazine

Film Comment Magazine

Entertainment Weekly Magazine

Premiere Magazine

Sci-Fi Magazine

I think SciFi (TV Channel and Magazine) is a really good, affordable (for how broad it is) commercial outlet.
Posted: Fri, 15th Dec 2006, 9:06am

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Simon K Jones

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Thanks all the info so far folks!

Just a quick note about paying for advert space on TV channels - there's no way at all we could afford it. Even the still image ads in cinemas before movies start are massively outside our price abilities - and that's just in the UK. To get the kind of coverage we'd need in the US would probably cost the same as our next 10 years of software development. smile

That's why we're sticking to actual editorial-type content - reviews, features, that kind of thing. That kind of thing doesn't cost us anything beyond giving the magazine/TV show/website/etc a free copy for them to review.
Posted: Fri, 15th Dec 2006, 4:48pm

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the Fiddler

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Here's one that's not exactly targeted at digital video, but they do occasionally do an issue with a big section on home movie creation or whatever. This is a very widely read magazine. If they review it, their reader-base is huge and may get a lot of new people to think about making a short film with FXhome visual effects.

MaximumPC
All contact info: http://www.maximumpc.com/contact.html


WhiteShark's suggestion of CreativeCow is a very good one. If you can get them to review it, especially if it's a review in the print magazine, not just a review on the website, that will give you tons of exposure.

Viccardo's suggestion of CNET is also very good. That website is HUGE, but if they review FXhome software and especially if they feature the review on their news page or whatever, that will also give huge exposure.
Posted: Fri, 15th Dec 2006, 11:14pm

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jmax

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Are you guys listed in the Made4Mac section of apple.com? I don't know how you would get there, but I look in those lists often for software and hardware that would work on my mac. This isn't USA specific, but it would work for getting fxhome's name out.
Posted: Sat, 16th Dec 2006, 3:28am

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direkta

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Here is one that I dont think anyone has listed yet.

MovieMaker Magazine
.....seems to target the indie film making community
phone: 212/766-4100
email: staff@moviemaker.com

Editor; Jennifer M. Wood
--to advertise in MovieMaker:
Ian Bage/New Marketing Services
800/677-4424

They have a Web Prescence:
www.moviemaker.com


direkta
Posted: Sat, 16th Dec 2006, 4:59am

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Serpent

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A large chunk of FXHomers are Mac users. A HUGE chunk of Mac users are video guys. And almost every SINGLE avid Mac user reads Macworld. Bar none the biggest Mac computer magazine. In the PC world, video world, graphic world in general, the user base is either spread out amongsta few popular magazines or read none at all. But Macworld is a huge concentration of Mac users. Apple announces a lot of their stuff at Macworld expos. If you were to do any magazine other than things like FilmMaker, DV, and Videomaker, it'd be Macworld. In fact, Macworld might give you better press than any of the former.
Posted: Sat, 16th Dec 2006, 10:40am

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Mellifluous

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To add to the CNet suggestion, I discovered a lot of software via their download.com service. You could have trials for download there. This would create more exposure on the web, but I don't know how much their service costs. You can find out here probably:

http://www.upload.com/
Posted: Sun, 17th Dec 2006, 12:14am

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TiGrEStRiPe

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This isn't a magazine from the US but you might be interested in this one from Australia. Sorry I don't have all the contact details as I don't have a current issue of the mag.

http://www.videocamera.com.au/

and the contact page is...

http://www.videocamera.com.au/html/contact_us.html

They do reviews for DV cams, software and tutorials.

Tigrestripe
Posted: Wed, 20th Dec 2006, 2:17pm

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Jazzmanian

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While you may not be able to afford commercial advertisements on television as such, you may still be able to get on the air. I would suggest taking a look at G4TV. (Here's the link to their press page.) They do interviews all the time on The Feed and Attack of the Show with people who are involved in all aspects of media and content creation. Some of them specialize in games, of course, but they're big into movies and all forms of media. Game creation is a big advertising hit for them, and movie creation certainly seems to be in the same line. You can send press releases to them on the page I linked at no charge and who knows? They may either talk about it on their network or, if very lucky, try to interview you guys about your product line and the cool things young people are doing with the products in the new citizen's media. (That's just a suggestion of how to pitch it.) Anyway, I think that network really hits your target market, along with some of the previously suggested ones.
Posted: Tue, 2nd Jan 2007, 10:16pm

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FXhomer13183

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I think Tiger Direct is a perfect place to have your software sold.

Just look for the site www.tigerdirect.com. And you can request a print catalog.
Posted: Wed, 24th Jan 2007, 9:25pm

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Elderban

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I've posted links to your site in Videomaker's and Digital Juice's forums.
Posted: Thu, 25th Jan 2007, 9:14am

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Simon K Jones

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Thanks for all the help guys, much appreciated!
Posted: Sat, 10th Feb 2007, 6:29am

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casey

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Not sure of the location of these physically, but the following are sites that are frequented by many people in the video/graphics/effects business. Many of them review software.

CG Graphics, 3D
------------------------------------------
http://www.cgsociety.org

http://www.cgarena.com

http://www.3dtotal.com

http://www.fxguide.com

http://www.vfxtalk.com


Video professionals
--------------------------------------------------
http://www.bavc.org
(San Francisco Bay Area Video Coalition)

Amateur Video Enthusiasts
------------------------------------------------
http://theforce.net/fanfilms/


Game Developers
---------------------------------------------------
http://www.gamasutra.com

http://www.gdconf.com
(Annual California Game Developer's Conference)

Hope this helps.
Posted: Sat, 10th Feb 2007, 10:25am

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Tuffy

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Do you need only the help of the americans or also other countrys like germany?