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The Dark Knight reveals new poster

Posted: Fri, 25th Apr 2008, 9:55am

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Simon K Jones

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A new poster for The Dark Knight has been released and it is utterly awesome. In fact, it is one of the best movie posters we've ever seen and is no doubt destined to become a classic that will adorning student bedroom walls all around the world for many years to come.

Suggesting that the sequel will be considerably darker in tone than Batman Begins, we can't help but think this is a particularly daring marketing move - after all, this kind of imagery is evocative of a particular event in world history that some may not think is appropriate in relation to a superhero movie. What do you think?
Posted: Fri, 25th Apr 2008, 11:16am

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B3N

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I think it's astonishing. It truly is a work of art but just because it looks very "chaotic" and with whats happened in the past I don't think it diminishes the fact that it's bound to be a great film and this a great poster.
Posted: Fri, 25th Apr 2008, 1:16pm

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Mellifluous

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I disagree and have to say not keen on the poster. Not sure what it's trying to say about the movie. Recent events were far from my mind when I saw it and had my initial reaction. If it's actually referencing a scene in the movie, then I'd change my mind. If it's just the marketing team thinking of new ways they can incorporate an iconic symbol, I don't see what makes this any better than others. It feels slightly messy, with 3 different points of focus - the flames, Batman and that rather glitzy "The Dark Knight" logo.
Posted: Fri, 25th Apr 2008, 1:39pm

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Redhawksrymmer

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I need this poster. Now.
Posted: Fri, 25th Apr 2008, 1:47pm

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Simon K Jones

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Mellifluous wrote:

If it's just the marketing team thinking of new ways they can incorporate an iconic symbol, I don't see what makes this any better than others.
I think it's very much a scene from the movie, or at least referencing story elements from it.

To me it evokes/suggests a few things:

- Batman is being framed for certain terrorist activities.
- Batman is becoming too powerful and reckless a force in Gotham for the police to allow him to continue acting unilaterally.
- Perhaps Wayne is losing sight of his goals and ethics? It could imply he's becoming over-confident, or losing sight of proper justice.
- Primarily, it riffs directly off Gordon's fears at the end of the first film about 'escalation'. I get the feeling this might be Joker's handiwork.

So I suppose I see it as being about "can you trust Batman? Should he be allowed to have this power?"

The slightly 'messy' and unusual framing of the poster I also quite like, mainly because of the 'Welcome to a world without rules' tagline. Maybe I'm reading too much into it, but it seems to be suggesting that we should expect the unexpected, that The Dark Knight isn't going to be another formulaic action blockbuster. I find the poster really unsettling and ominous, which I imagine is partly due to its skewed angle.

Like I say, I might be reading too much into it, but even if that's the case I think it's quite cool. I can't think of the last movie poster that made me contemplate the movie so much, and which raised so many fun possibilities in my head. It raises questions, which I think is cool.

I'd take that over a bunch of headshots anyday.

However, I do agree that the blue splashy stuff behind the Dark Knight logo is completely unnecessary and a bit tacky.

Last edited Fri, 25th Apr 2008, 2:00pm; edited 1 times in total.

Posted: Fri, 25th Apr 2008, 1:55pm

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Arktic

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I think it's a bit dull. I have no idea why you got so excited, to be honest. Pretty standard looking, with an (all too obvious) 9/11 reference, which isn't particularly distasteful, imho, but just... dull.

I much preferred the "Why So Serious" poster. Now, thatwas a cracking poster.
Posted: Fri, 25th Apr 2008, 6:42pm

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Atom

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The poster is cool, but unfitting of the style Begins and the current ad campaign of TDK has set up. Also, I hate how there's firey bat and then the same shape all photoshopped up beneath the title text 'The Dark Knight'. If you're going to have it up top, don't use it in the title. The composition is too messy for my tastes. I'm confused when trying to look at three different points of focus.

If you're going to use it in both, make it low-profile in one. Because honestly my eyes were gazing at the two bat logos the entire time. That and how none of the text was the same color.

But overall, it's a cool new thing. The 'Why So Serious?' campaign was and is highly-effective and much more badass than this, though.
Posted: Fri, 25th Apr 2008, 8:12pm

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Serpent

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The poster would have been better if "The Dark Knight" and logo were gone and the lead roles were shifted down. I'm in the "cool, but not amazing" boat.
Posted: Fri, 25th Apr 2008, 8:40pm

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RodyPolis

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Did anyone notice how the new suit kicks butt? You all spend so much time trying to find what's wrong with the poster that you missed the whole point. I think what it's trying to say is that a new Batman movie will come out on July 18. Why so serious, it's just a poster?
Posted: Fri, 25th Apr 2008, 8:58pm

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FreshMentos

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It looked cool, but I agree with Mel as there was no real focus on anything in the poster. It's just makes me feel weird though when see Heath Ledger in the credits.
Posted: Fri, 25th Apr 2008, 9:01pm

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Thrawn

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Cool poster. I would like it a lot more if it weren't for the logo. Really takes away from the grunge/chaos feeling.

As far as the suit goes... Reminds me of the old bibleman costume... smile
Posted: Fri, 25th Apr 2008, 9:03pm

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Frosty G

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It will be very interesting if Batman's "I won't kill you, but I don't have to save you" mentality is tested and strained by the Joker. Perhaps he loses sight of it and loses faith in himself throughout the course of the film.
Posted: Sat, 26th Apr 2008, 1:54am

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Atom

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Thanks for mentioning the suit. As far as that goes, I can't help but feel it looks very 'I'm from the future and we wear skinny, modular, supersuits!'-ish. The old costume suited the cloaked, shadowy, dark knight nature of Batman.

It doesn't seem an improvement to me. Sure, maybe Christian Bale can turn his head more in the suit now, but at the cost of the mystique of the image the character is supposed to embody.

You might as well put rubber nipples on a suit when you make it less minimalist than it was and more futuristicky without a practical purpose.

(Ironically practicality dictated every facet of the costume in Begins.)
Posted: Sat, 26th Apr 2008, 3:21am

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Plainly

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I really don't see what's all the hype about this poster. I personally find it both bad (for aforementioned reasons) and quite unpromising.

Well, at least Hans Zimmer's doing a part of the scoring. (I think)

Oh, and I'll have to agree with Atom about the suit. I don't like it. It looks too plasticky and divided in a bunch of small parts, as though they made it out of big, rubber legos.

Actually, now that I think of it, I don't even like the tagline. It's kinda cheesy. unsure (Who wants to bet that at least one Batman fan will do a paragraph-by-paragraph quoting of my post? wink)
Posted: Sat, 26th Apr 2008, 4:54am

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Pooky

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Definitely getting that for my bedroom wall. Sweet poster.
Posted: Sat, 26th Apr 2008, 12:35pm

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NickF

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Plainly wrote:

I really don't see what's all the hype about this poster. I personally find it both bad (for aforementioned reasons) and quite unpromising.
The poster is about generating the hype for the movie, not the poster itself.

Plainly wrote:

Well, at least Hans Zimmer's doing a part of the scoring. (I think)
Yep, with James Newton Howard, like Begins.

Plainly wrote:

Oh, and I'll have to agree with Atom about the suit. I don't like it. It looks too plasticky and divided in a bunch of small parts, as though they made it out of big, rubber legos.
But it makes more sense, doesn't it? If he can move more in bendy plastic-type stuff. Then again, plastic isn't always better.

Plainly wrote:

Actually, now that I think of it, I don't even like the tagline. It's kinda cheesy. unsure
But it does make sense. The Joker says it. Jokers are usually trying to get people to lighten up. People need to lighten up because they are so serious. Why so serious?

Plainly wrote:

(Who wants to bet that at least one Batman fan will do a paragraph-by-paragraph quoting of my post? wink)
Done, and done.


I actually think that this poster looks more spiffy than the latest one. It's showing the Joker, showing that it's a Batman movie. Anyone who knows the slightest thing about Batman knows that the Joker and the Batman are on opposing sides. And the knife in his right hand and his calling card in his left also shows his crazy guy and theatricality sides. However, I prefer the nighttime, so I might be a bit biased.
Posted: Sat, 26th Apr 2008, 4:30pm

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aenigma

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Madness!
Posted: Sat, 26th Apr 2008, 5:05pm

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Plainly

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Digerati Media wrote:

Done, and done.
Yay!

Digerati Media wrote:

I actually think that this poster looks more spiffy
Agreed. I actually like that one much, much better! (Now I kinda want to see the movie razz)
Posted: Sat, 26th Apr 2008, 5:06pm

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Pooky

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aenigma wrote:

Madness!
Madness? THIS IS SPARTA.


I'm so sorry.
Posted: Sat, 26th Apr 2008, 6:47pm

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Thrawn

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This poster is my favorite of the new Batman movie...

Posted: Sat, 26th Apr 2008, 7:03pm

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Pooky

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I actually thought this was the best Joker one

http://www.superherohype.com/nextraimages/jokerposter.jpg
Posted: Tue, 29th Apr 2008, 2:20am

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CX3

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Here are 5 new additional posters
Posted: Tue, 29th Apr 2008, 1:26pm

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Atom

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I'm somewhat doubting those are real. Hmmm....
Posted: Tue, 29th Apr 2008, 5:52pm

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Mellifluous

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http://teaser-trailer.com/2008/04/dark-knight-leaked-trailer.html
Posted: Wed, 30th Apr 2008, 12:47pm

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Jabooza

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Hmm, the poster is cool, but I think it might be one of my least favorite of the Dark Knight posters. My first reaction wasn't, "Oh man, that's so awesome!" Instead it was, "hmm.... not sure I like that new suit."


I can't wait for this movie, it looks like it's gonna be really, really good. But I'm still not quite sure about the new suit.
The Joker, looks good though. I recently watched the 1989 Batman, I don't think I like that one as much as most people do, I guess mostly because it was kind of.... weird. I kinda like the darker approach to The Joker that they're doing in the new movie. in the 89 Batman The Joker seemed like a maniac, in this one he seems more like an evil maniac.




-Jabooza
Posted: Wed, 30th Apr 2008, 3:02pm

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CX3

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Atom wrote:

I'm somewhat doubting those are real. Hmmm....
Those have to be real. With as artistic and stylized as those are why would you believe otherwise?
Posted: Wed, 30th Apr 2008, 6:06pm

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Atom

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I love Aaron Eckhardt, and I'm even more ecstatic about this movie the more of Bale, Ledger, and him I see in it.

I noticed some liquids falling to the ground and Dent screaming "NOOOOOOOO!!!!! NOO!!!!" and then he says "You either die a hero, or live long enough to become a villain." Two/Face, much?

Ironic and completely true for his character, too. This movie is gonna be awesome. Another somewhat fun little pun, he also says "The night is always darkest right before the dawn.But people, I tell you, the dawn is coming!"

The Dark Knight shall dawn? Heh.

Jabooza wrote:

the 89 Batman The Joker seemed like a maniac, in this one he seems more like an evil maniac
I'd say it's more the other way around. The Joker of 89 was reasonable to some extent, he just seemed to like to joke around and be evil. He liked evil.

This Joker, on the other hand, seems flat-out unpredictably, realistically crazy. A true, joking maniac.
Posted: Wed, 30th Apr 2008, 7:53pm

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Jabooza

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Atom wrote:

Jabooza wrote:

the 89 Batman The Joker seemed like a maniac, in this one he seems more like an evil maniac
I'd say it's more the other way around. The Joker of 89 was reasonable to some extent, he just seemed to like to joke around and be evil. He liked evil.

This Joker, on the other hand, seems flat-out unpredictably, realistically crazy. A true, joking maniac.
Yeah, I guess I kinda phrased that wrong. The Joker in the 89 Batman was evil and insane and happy about all the evil things he did but in an almost pure way, like it was a pure happiness even though he was doing things that weren't pure (if that makes any sense). But The Joker in The Dark Knight looks more like he has a dark and twisted happiness about the evil things he does.
I definitely like the darker direction that they're taking The Joker in.


-Jabooza
Posted: Wed, 30th Apr 2008, 8:48pm

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Bryce007

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That poster is very cool. I'm not so sure about the tagline though...
Posted: Tue, 6th May 2008, 9:24am

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Simon K Jones

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That new poster of Batman on his bat-bike looks more like Batman's ripped Optimus Prime's head off, due to the strange angle.
Posted: Sat, 17th May 2008, 9:26pm

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bootcamp

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It's pretty standard fare. The one of the joker drawing a bloody smile of the frosted glass with the tagline "Why So Serious" was a breakthrough. This would have been a breakthrough if it happened before the Poseidon Adventure...no, wait, before Public Enemy Number One...no. As I say, it's standard stuff. You really should examine movie poster art more carefully if you think that this is a breakthrough. The execution is fine and uses the latest tools, but the concept and design are right out of the 1950's.

Sadly, everyone wimped out after Ledger died and he can't be shown as a murderous sociopath, so now he'll become the next sainted Lady Di or some other sacred relic who cannot be shown in a bad light. The character is not Heath Ledger. Heath Ledger played the character. I am surprised that there weren't vigils outside his hotel with high school kids holding candles in cups, crying and hugging.
Posted: Sun, 18th May 2008, 1:49am

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er-no

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I would like this poster on my wall please.

I hope to buy a 6ft version of it. That'll look awesome alongside my 'Day After Tomorrow' world burning down poster.

Can't wait for this movie. I hear some great things about it.