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Renting Software?

Posted: Fri, 29th May 2009, 3:51am

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No Degradation

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I always thought this would be a pretty good idea. Alright, I just have to make one movie, could I possibly rent some of Fxhomes software for a short period of time (48 hours)? I just can't have the watermark, but I was thinking about renting Elab or Visionlab - if possible. So instead of buying the whole product, do you rent software? For a decent price of course... wink
Posted: Fri, 29th May 2009, 3:55am

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No Degradation

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Oops, maybe this topic should be put in the Product Discussion forum. Sorry about that.
Posted: Fri, 29th May 2009, 8:06am

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ben3308

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No, they don't, because there's currently no anti-piracy in place to protect them when/if anything got rented out. It'd have to be on a hired turnkey system, which would cost more and would be pointless, given that they probably operate hundreds of miles away from you.

That being said, a 48 hour window? A contest, methinks!
Posted: Fri, 29th May 2009, 8:56am

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Simon K Jones

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Yeah, software rental doesn't really work because there's no way to 'turn off' the rental at the end of the period, unless you're locked into a system like Valve's Steam service.
Posted: Sun, 12th Jul 2009, 5:34am

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meast1431

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Don't know any thing about the Valve's Steam service but I work at a software company that uses date encoded temp keys to allow prospects access to the full range of our software for a limited time. At the end of that time when the key expires then they are limited again or they have to chose to buy the extra features they were using.

This is not really renting as noted above but it is another option for either folks that are really low budget or can't pull together the $150 to buy it out right.
Posted: Sun, 12th Jul 2009, 7:26am

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Atom

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Rating: -6

I'm sorry, I know I'll get negatives for this, but that is literally one of the stupidest, most idiotic ideas/requests I've ever heard posed on FXHome.

Wow...
Posted: Sun, 12th Jul 2009, 1:24pm

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Mellifluous

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Rating: +2

It's not a common thing, but I disagree it's a stupid idea.

You rent music downloads and game downloads so why not software?

If Fxhome created a to-rent version of their software, e.g. a week's use for £10, then in proportion to how much it costs outright they'd be raking in a tidy sum. Of course, it would need to be driven by DRM timestamp technology not easily circumnavigated.

If priced improperly the rental might drive people away from actually buying the software, positive is that it could generate income from people who might not actually buy from Fxhome usually, as well as hook them into buying the full product.

It's an unknown/untapped market, but just because it's these doesn't mean it's stupid.
Posted: Mon, 13th Jul 2009, 9:02am

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Simon K Jones

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Yeah, it's by no means a stupid idea. It would require significant setup resources, though, which a small company like ourselves can't afford to spend on such an 'experimental' business strategy.
Posted: Mon, 13th Jul 2009, 9:08am

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Xcession

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Rentable software is a great idea, but would only be practicably possible if the 'tap' could be completely turned off after the rental period has ended.

The problem with any rental system is that it can be tampered with. Video/DVD rental can be abused by simply stealing the DVDs and never going back to the shop, or by duplicating the DVDs - software rental would be no different, as 48hrs might be all that is necessary in order to crack the time-sensitive serial.

For software rental to be enforceable, the vendor would need to have complete control over access - perhaps if the software ran in a browser from a website this might be possible, but with FXhome products this isn't the case.
Posted: Mon, 13th Jul 2009, 4:40pm

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Garrison

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I know nothing about the software capabilities of renting but this would be my thoughts on it.

Even if it were possible for the software creators (in this case FXHome) to have an iron-clad way of the software not being pirated and the like through this venue, doesn't renting the software produce more users, hence more customer support?

Where would that support come from? Surely rental costs should cover that, but in the end, how much would that be? And where does the customer support end?

This isn't like Netflix where all they may have to do is replace a movie to an unsatisfied customer. Imagine all the "How do I retain sound?" troubleshooting that would be asked, and who has time for that?

I like the idea, I just don't see it's feasibility.
Posted: Tue, 14th Jul 2009, 12:12am

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DVStudio

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Garrison wrote:

Where would that support come from? Surely rental costs should cover that, but in the end, how much would that be? And where does the customer support end?

I like the idea, I just don't see it's feasibility.
Well, I see where you are coming from. There certainly would be a lot of basic, pointless questions that have already been asked several dozen times. But see, this is where the regular FX Home users come into play. Many of the users already do answer lots of questions in the forums and many help the moderators out quite a bit.

Definately not all, but most questions can be found in the support forums already. The more specific questions would take more time and additional clarification, but I think it might be okay. FX Home could add some more moderators (or the orange users- I think are unpaid) that could help out with the support and all. Perhaps there would be some way to make the rental users have a limited amount of questions or support issues with rented software? I don't know, but this would also require additional prpogramming and work/time.

The renting isn't a bad idea at all, but the software would have to be very tough and very near impossible to crack. That's the thing with these trials. Sometimes you can get around the time trials (say thirty days, or whatever) by simply adjusting the system clock. Though DRM may work. That is just possible. If you make it so the liscense is invalidated when the clock changes, this could have issues with Day light savings and users dual boting OSX and Windows, as the time formats are different- I have heard of this being an issue with other software. I guess one thing you could do would be to have some way of making the computer stay connected to the internet to make the software run- kind of like the cloud computing idea, or online video editiors/ office suites and such. But then you run into enourmous server requirements and also additional cost. Sure, with the renting, the customer wins, amd after a while, FX Home could make money off of this- the initial set up could cost a bit, but after a little while, it may pay off. Obvuously a lot of time would have to be poured into this, but maybe some members would volunteer to help out? We have such a great community here, I think you'd have some takers.

Hey, I think the software is definatley worth the cost which isn't all that much after all) and is very powerful. I am very glad that I chose FX Home. I really am. And you get the great commuynity set up here as well! Keep it up guys, you do a great job!

But another thing, with say, the vision lab software package, what would prevent users from using that to get the commercial liscense that comes with that versus, say the Elab and Clab packages? That would be one of the things that would have to be decided- does it cost an additionall amount of $$ to rent Vlab? Is it renatble? The list goes on. The FX Home staff would have some issues like these to iron out too, in addition to the software creation. I don't know. There are pros and cons to both sides. Seems like it would be possible, but then again, how much would we put into this, ad how much would FX Home get back?