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An Appeal to All My Friends at FXhome

Posted: Thu, 2nd Jul 2009, 3:49pm

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FXhomerTony

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Nothing is more disheartening than putting a lot of time and effort into something you believe in and have it go unnoticed. I learned after 55 years in this world that this is most usually the case- however, I also learned that rolling over and playing dead isn't the solution. Having said this, I am extremely grateful for all those who have taken the time and watched and commented on "War of the Worlds" Part 1, however I am still striving to build a larger audience for part 2 and desperately need your help. I know the video doesn't totally measure up to your other wonderful entries- and that is why I am striving to make the next segment even better- and my early rushes seem to indicate that I am moving in the right direction. But please- I need the encouragement- if you may think that someone might find this interesting could you e-mail the link to them- friends, family, etc.(it onlt takes a moment) or tell them about it and the wonderful FXhome Cinema? I don't have a publicity department and could use all the help I can get. I KNOW that with your assistance, together, we could make this happen! I think we should all support one another and if this works for me- perhaps we should all do this for each other.
Thank you,
FXhomerTony
Posted: Thu, 2nd Jul 2009, 4:01pm

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Simon K Jones

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Here's a link to the movie in question so people can find it easily:

http://fxhome.com/cinema/view/3809/h.g.-well%27s--%26quot%3Bwar-of-the-worlds%26quot%3B--2009-part-1-prologue
Posted: Thu, 2nd Jul 2009, 7:55pm

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BST1Productions

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I can't wait for two to come out. One looks cool.
Posted: Thu, 2nd Jul 2009, 10:53pm

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mad eye123

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A good one. Keep 'em coming!
Posted: Fri, 3rd Jul 2009, 12:08am

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TheOutlawAmbulance

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Sounds good I'll show some friends! Hoping for the movie!!! biggrin
Posted: Fri, 3rd Jul 2009, 12:56am

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rogolo

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Rating: +3

I would suggest putting slightly more emphasis into timing your releases and generating a bit of hype around them. While it's true that this isn't the same climate as the "real world" (where people have to pay to see your film) you still need to fight for viewers among all of the other videos in the cinema. Without advertising your movie in any way, you are relying on people to go to the cinema by themselves and click on your thumbnail (if it's still up on the main page). Generating some modicum of hype isn't as hard as you may think, and it doesn't require too much work.

1) Make a thread for your movie. Document your progress in pre/pro/post. Invite discussion about your movie or plot. Post some trailers. If you can lure people into reading your posts, watching your trailers, or even getting involved with your film, you will have an immediate and ready audience once your film is released.

2) Advertise with your sig. Make an attractive sig that will drive viewers to your film. However, for people to see this sig, you will have to be a regular contributor! smile The more you contribute and raise your profile around the community, the more people will watch. For example, if someone like Aculag or Ashman releases a movie, chances are pretty good that people will want to see their movie over something uploaded by FXhomer123i482134. Not saying that you're not a valued member of the community by any means, but if you have more cred in the community, more people will be inclined to watch.

3) Time your release wisely. You may find that (similar to "real life") release dates could affect your view/comment count. Experiment a bit - maybe when there's a popular movie in the cinema (as there is now with 'Exodus') you want to piggyback off the influx of traffic to the cinema by releasing now. Alternatively, you may want to wait until the #1 movie dies down, and you can campaign to gain that top spot. The #1 movie is advertised most heavily in the cinema (with a large banner on the main page), which will undoubtedly drive views to your movie.

A great example of hype is exemplified by the Adams Brothers. They create threads to advertise their movies, and tease with screenshots and well designed posters. They get a dialogue going about their latest project and will carry on discussions with people about their movies. Once their movie is released, they make sigs that link to the movie in the cinema, and since both brothers are frequent posters on the forums, their sigs are seen hundreds of times a day. They comment on other people's comments to keep a dialogue going in the comments section, which invites new discussion. Lastly, they are known to produce a polished product which is (at the very least) entertaining to watch: I don't usually fight myself to pay attention - their movies demand attention. Say what you will about their films, but I don't think anyone can argue with the hype the Bro's can create.

Splinter Cell..... smile
Posted: Fri, 3rd Jul 2009, 7:51am

Post 7 of 25

ben3308

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rogolo wrote:

3) Time your release wisely.
All aspects of hype are very important, but I can't stress this one enough. I released a film the same time 'Poppies' was released, then released one of my next films the same time as 'Nightcast'. Luckily, there were rough two week disparities in there, so my films - combined with other hype around them - had enough 'time to shine', but at the start they were indeed eclipsed by larger ventures.

Continuing along that line, not to say my own films comprise such 'larger ventures', but I've got one of (in my own opinion) my own best films running in the cinema now, and I know my brother is holding off on releasing one of our crew's largest, highest-production value endeavors until Exodus has run its course. wink
Posted: Fri, 3rd Jul 2009, 8:46am

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Xcession

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Timing is essential in all marketing really. If you're a company/organisation that sends mail-shots (perhaps to advertise your film), its wise to send them on Monday evening, rather than Sunday. The same applies to posting in forums too. You might think it best to catch everyone at the start of a week, but Monday morning is when everyone catches up on the weekend. Mailboxes are usually at their fullest and people at their busiest. Non-essential mail/post is far more likely to be skipped on a Monday.
Posted: Fri, 3rd Jul 2009, 8:50am

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Simon K Jones

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Excellent post, rogolo!

Bottom line is that to watch a movie takes time, even a short film, so people need to know going in that the film is worth their time. This is particularly the case with a newly arrived filmmaker.

Another important factor is to show that you're willing to listen and improve. Nobody minds a film having problems as long as the filmmaker is willing to take onboard constructive criticism and improve. That makes people more willing to watch and comment on a film, because they know their comments are helping.

A particularly good example of this is shadow13, who always listens to advice and has shown considerable improvement in everything he's done over the last year-or-so.
Posted: Fri, 3rd Jul 2009, 10:38am

Post 10 of 25

Atom

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Hype hype hype hype hype.

It's the gift and curse of all high-exposure movies. On here and everywhere else.
Posted: Fri, 3rd Jul 2009, 10:40am

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Simon K Jones

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Indeed. It's probably worth mentioning while we're here about the dangers of hype, as well.

The Atomic guys bumped into it with Splinter Cell, we've bumped into it with the much-delayed EffectsLab release many years ago...if you're going to build up the hype, you need to make sure you deliver the goods. smile

It's a delicate balance - one which gets easier as you get more experienced and confident in your own work, of course.
Posted: Fri, 3rd Jul 2009, 10:44am

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Atom

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And lord knows I'm confident in my work. wink
Posted: Fri, 3rd Jul 2009, 2:11pm

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Hybrid-Halo

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It's a shame that no one has mentioned anything about making a good film which through quality will have people recommending it to their friends and become popular via 'word of internet'.

This is a community of independent film makers, having a million people watch a film that either doesn't justify hype or is just plain bad doesn't do anyone any favours. Concentrate on making your best work, everything else can come later.

Marketing is only really relevant when you've made a duff film like Transformers 2 and you want to get people to give you money to go see it.

-Matt
Posted: Fri, 3rd Jul 2009, 11:40pm

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FXhomerTony

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Wow- Thank you all! I just finished making a hard copy of all your great comments and am going to take some time in carefully reading through them. Correct me if I'm wrong, but subject matter is also a large factor for the popularity of a video. I am making a film I am interested in, but that does not necessarily mean the public would equally feel the same. Being a product of the 50's and 60's, classic science fiction (and variations thereof) was the rage. I grew up with Jules Verne and H.G.Wells and could never get enough of it. Disney's "Twenty Thousand Leagues Under the Sea", James Mason and Pat Boone in "Journey to the Center of the Earth", George Pal's "Time Machine" and "War of the Worlds" was the cinema I attended in my youth- not to mention all the great works of Ray Harryhausen ("Mysterious Island","First Men in the Moon", etc.). This is what motivated me to select the subject of this video. I did not reason that perhaps today we have moved beyond that (living in the past I guess) and that today's audience would be more interested in fantasy, horror, or more original science fiction. Perhaps I'm wrong, and that some interest in the roots of today's fiction is still of interest amongst this newer generation. I hope so.
Thank you again,
FXhomerTony
Posted: Sat, 4th Jul 2009, 3:41pm

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Mike Q

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FXhomerTony wrote:

"Twenty Thousand Leagues Under the Sea", James Mason and Pat Boone in "Journey to the Center of the Earth", George Pal's "Time Machine" and "War of the Worlds" was the cinema I attended in my youth- not to mention all the great works of Ray Harryhausen ("Mysterious Island","First Men in the Moon", etc.). FXhomerTony
Oh mate, I used to watch those movies constantly, and the hammer house films. Was mysterious island the one where they fly off in a ballon and land on the island with huge creatures, and find captain nemo.
Posted: Sat, 4th Jul 2009, 4:12pm

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FXhomerTony

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Hi Mike,

Yes. Great to hear I have a fellow fan! I am somewhat sure that amongst film/video makers there are more indivduals interested in film history, but on the whole I think today it is more so the exception than the rule. This could be just my misguided judgment, but I had an experience recently that helped me form this opinion. I was called as an "extra" for an independent film produced by FOX Spotlight Productions- "Sideways"; during the course of my conversations with one of their young assistant directors I mentioned Vincent Price- she replied, "I heard of him- what pictures was he in?" I have since related to several others of my fellow co-workers and I get the same response. I hate to think what their answer would be if I mentioned Peter Cushing or Christopher Lee! Please don't think I am putting down the young (i.e. those younger than my generation, afterall I was there once)- they are very gifted and generous- just look at the talent here at FX! I am more critical of the US film departments for not providing a more rounded education- that is- I admit- if my views are true.
Thanks again for the response, and great hearing from you,
FXhomerTony
Posted: Sat, 4th Jul 2009, 4:35pm

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Tim L

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FXhomerTony wrote:

I hate to think what their answer would be if I mentioned Peter Cushing or Christopher Lee!
They should know Christopher Lee: he's Count Dookoo in Star Wars and Saruman in Lord of the Rings!
Posted: Sat, 4th Jul 2009, 9:40pm

Post 18 of 25

Atom

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Rating: -3

Hybrid-Halo wrote:

Marketing is only really relevant when you've made a duff film like Transformers 2 and you want to get people to give you money to go see it.
Disagree disagree disagree. Completely.

Marketing gets, at least your first effort, a bit of exposure. No, this isn't YouTube and a gazillion views don't matter- but that by no means discounts the value of properly hyping, presenting, and 'selling' your movie; even in the cinema.

For all my drama, I find that the hype I can generate proves really valuable in creating a wealth of generally really helpful and insightful comments. Now, say what you will, but I'd be hard pressed to say the average run-of-the-mill movie that passes through the cinema gets that. Maybe it'll get one or two comments like 'hey that was kinda good!', but generally that's it.

This isn't to say my movies are better, no, it really is just also a product of the marketing that goes into them. And I'm a better filmmaker and enjoy the benefits of people enjoying my movies from filmmaking even more because of it. Making a good movie is important, yes, but everything else doesn't always come later. Not if you don't have the benefit of people telling you what they like and don't like about your movie. This is the very reason I try and generate the responses I do with my movies, and the reason I always find it important to comment with in-depth reviews of others' movies. Because everything doesn't just fall into place like you're saying, it all takes a bit of direction.

Please oh, please. Don't discount something important as the element of cheap filmmaking ripoff and big budget artists and get on a snobby high horse about how important a 'quality movie is' and how it's a 'shame' we're not talking about it. We're talking about exposure here, not quality. In a world as big as the internet and in a community as vast as FXHome, sometimes even Citizen Kane takes some promoting. It isn't to say that quality isn't important, but it's entirely not what he's asking about or we're talking about.

And FXhomerTony, I'll be watching and reviewing your movie once I get to a stable internet line. Tethering my iPhone's internet right now, but I promise I'll get to it!
Posted: Mon, 6th Jul 2009, 3:19pm

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FXhomerTony

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Hi Tim L.

You're right, I forgot about that! Lee, Cushing(since Hammer was mentioned earlier), and Price were big horror stars of the fifties and sixties- and that was what I was refering to. Lee(since he has survived the two)has had a longer career- not to mention he is a great actor.
Thanks,
FXhomerTony
Posted: Mon, 6th Jul 2009, 3:23pm

Post 20 of 25

FXhomerTony

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Before someone catches this- I am not really sure if "longer career" is totally correct- I know Price started as far back as the 1930's? 1940's for sure. What I meant to say was extending to this generation.
Thanks,
FXhomerTony
Posted: Fri, 10th Jul 2009, 4:44pm

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Sollthar

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Rating: +1

Another thing FXhomerTony is this: As far as I can see, you yourself haven't watched and commented on many films in the cinema yourself. In fact, I couldn't find even a single comment from you on anyone elses movie...

This community, like every other, is a give and a take. And the status you have in the community will make a large difference on how people will react to your work. When you become an active contributor and active reviewer yourself, people will definately spend their time on your stuff more likely. When your main contrubition to the community is questions for others to answer, less people will look at your work to begin with.

Not only is the quality of your film and your hype important, it's also your persona and what people will start to associate with it. I myself always look at who posted a film and some names make me instantly click and watch the video, others let me close the browser immediately and never open that link again.


So all in good time. Become an active contributor yourself and the community will repay it for sure!
Posted: Fri, 10th Jul 2009, 5:53pm

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FXhomerTony

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Sollthar,
Thank you. Although it is true that I have not viewed all the cinema- I would like to. What I have seen I was impressed. The Indiana Jones film could not be seperated from the original (except for a change of actor) and Nightcast was as good as you can get. But I am a relatively new member- and certainly new to the cyber world. I work all day, and cram my video work into evenings and weekends- while at the same time trying to understand how all this works. I am sincere in the comments about supporting others- I know it is hard to get that over the net- and I am guilty that I am not contributing as I should regarding video reviews- but it is definately not out of selfishness. I will definately put sometime aside to view some more videos and will comment- The earlier ones I mentioned I was not familar with the system and did not write comments for.
I am probably older than most of you- but perhaps not as wise. I really want to learn what you have to offer.
Please don't judge me if I am enthusiastic about my project, and anxious to promote it- and please do not think because I'm lax, that I am not sincere in what I had stated earlier. Friends if there is a video you want me to review- e-mail me and I will definately take a look- and in the meantime, when I have some time I will make every effort to watch and comment more.
Thanks,
FXhomerTony
Posted: Fri, 10th Jul 2009, 7:01pm

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Tim L

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FXhomerTony wrote:

I am probably older than most of you-
Okay, since you brought it up... check out this thread from last year:
http://fxhome.com/forums/viewtopic.php?t=36704&postdays=0&postorder=asc&start=0

At age 54, you've moved me (age 49) down the list one position. Thank You!

But after just a quick scan I see you certainly aren't in first place -- at the very least NitroBob and Davlin have you beat!

Tim L
Posted: Fri, 10th Jul 2009, 7:11pm

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FXhomerTony

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Thanks, Tim, I'm glad to know I have company. Thanks for the link to the earlier posts- I needed some cheering up.
Tony
Posted: Fri, 10th Jul 2009, 10:21pm

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Atom

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Sollthar wrote:

others let me close the browser immediately and never open that link again
I wonder who..... smile