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"Like" The Brocial Network on Facebook!

Posted: Wed, 26th Jan 2011, 9:01am

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Atom

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Hey guys!

As some of you may have guessed, we have been anxious to release our most-recent (and largest-spanning) project in the recent months, and that would be The Brocial Network, a parody of the popular Social Network Theatrical Trailer.

Well, once we had made our way into the latter months of 2010, we decided it was best to wait for a good springboard sort of timing for Brocial, and that ended up being decided-upon as late January, following the buzz of Oscar Best Picture nominations.

Well, that's where we are- and as we near the release of The Brocial Network we'd really like as many people as possible to "Like" The Brocial Network on Facebook.

We're trying to create a groundswell for this and Facebook might be, somewhat ironically, a big part of that. We're excited to show this to you guys, and hope it gets some nice exposure- so leading into the incoming release if everyone here ready and willing are able to "Like" this, we'd really, really appreciate it.

You can click either of the images (which are hotlinked), or forward the URL to your friends at www.facebook.com/thebrocialnetwork.

Thanks so much!


'The Brocial Network' Poster


(Also, for anyone interested- our parody Inebriation is nearing a MILLION views very fast now- which is really awesome. We're now selling shirts from it, and will soon be selling more things as well online. So be on the lookout!)
Posted: Wed, 26th Jan 2011, 9:21am

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Thrawn

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Damn, considering how much you hype up projects that have small amounts of time invested in them, I'm scared to see the effect a viral video has on the Atomic hype machine.. wink

Liking it now. I may suggest it to a couple of friends that were a fan of Inebriation (can't really see you having a problem with that haha)
Posted: Wed, 26th Jan 2011, 2:33pm

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Aculag

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I got excited!

I WOULD like it, but I don't get into the habit of "liking" things on facebook unless I know for sure I like them. So I will wait until it's released. I'm sure it'll be a hit no matter how many likes you get beforehand. smile
Posted: Wed, 26th Jan 2011, 6:10pm

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Atom

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Thanks guys- spread it around if you're willing!
Posted: Fri, 28th Jan 2011, 7:36am

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Atom

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Didn't want to go and overly-bump this, but we're nearing the home-stretch and need any last-minute people to "like" the video- so if you haven't please do!

That way you'll get the first news on when it is released, and get to check out all the posters, media, and behind-the-scenes of the project!
Posted: Fri, 28th Jan 2011, 7:46am

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ben3308

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Something worth noting is that Reese Arrington, the lead character in this spoof, had to grow out his hair for months to get it to a suitable length for the trailer. And this is just a trailer.

I dunno, just realized upon looking at the signature image for Atom and the movie poster that his hair is about 6 inches longer between the two. The poster has the hair intentionally cropped down/moved to the back for the photo to match, but in many shots the way to get the Zuckerberg essence was to insure the hair was there. biggrin Just saying, it took commitment, especially considering this past fall was the kid's first semester at college. Growing hair long and shaggy is okay for the hipster types, but for Reese - who hasn't had long hair since the 'Marathon' days - it was a big deal.
Posted: Sun, 30th Jan 2011, 4:49am

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Atom

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Alrighty, just spreading this around one last time- if anyone who hasn't (and is willing to) will go and "Like" The Brocial Network on Facebook, Ben and I and everyone at Atomic Productions that worked on this would really, really appreciate it.

This project might not seem too far off from the level of composition or variety as Inebriation, which took considerably less time to create admittedly- but Brocial is something that required massively more people to work on/be in for almost every single shot, and was done with much more consideration, volunteer help and locations than Inebriation (where we, in essence, were able to run-and-gun much of the outdoor portions)- and part of 'liking' the Facebook page for us is acknowledging that.

Brocial has been one of the most fun projects to work on in college, specifically, because we've been afforded the opportunity to have to ask around about actually using the campus and more iconic/older campus buildings and rooms (which is generally discouraged) and build relationships with usually stingy property owners around the area- as well as work with spades of different people.

So in a way, although it's just a little parody trailer comparable to something like Inebriation, it's also much more for us- because it's been a labor of love that's given us a lot of connections and a communal feel to the overall creation. The original song, for instance, was recorded states-away in Georgia by a chorus of students at SCAD, where Chase attends- while some scenes and my cousin were recorded in Dallas, others in Austin, and some in San Antonio and San Marcos- plus Chase shooting during his visit from Savannah back into Austin.

Just a lot of 'movement' feel to the whole production and creation, too, I guess, and that's both why this has taken longer and is something we're really proud of.

So go! "Like", away! And pass it on to your friends: www.facebook.com/thebrocialnetwork

Thanks guys!
Posted: Sun, 30th Jan 2011, 6:23am

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Sollthar

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I never respond to commercials that tell me "please LIKE us". I like something when I decide to like it, not by being specifically asked to like it.

But I'm sure it'll be well made and wish you guys success with it.
Posted: Mon, 31st Jan 2011, 10:00am

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danielgwood

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Looking forward to watching this, but Aculag summed it up well - I "like" stuff when I like it.

Get on with it!
Posted: Mon, 31st Jan 2011, 11:10pm

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Klut

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I can judge a book by it's cover.
I like this.
Posted: Tue, 1st Feb 2011, 8:06am

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rogolo

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Atom wrote:

Inebriation is nearing a MILLION views very fast now- which is really awesome.
A million views isn't awesome. You know what's awesome? A billion views.

[/meta]
Posted: Tue, 1st Feb 2011, 2:56pm

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Atom

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It's here!

Seriously, to everyone who helped support 'The Brocial Network', thank you guys so much! We're really happy with how this turned out- with a ginormous cast and an original song recording and everything, that we think is just really awesome with how communal this whole thing became- and we hope you all enjoy (and spread/tweet/view) this as much as possible!
Posted: Tue, 1st Feb 2011, 3:15pm

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Simon K Jones

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Awesome! You've captured Fincher's visual style and Sorkin's acting absolutely perfectly.

However, a couple of things jumped out at me that are really holding it back:

1. The sound mix seems wrong, both with headphones and speakers. Admittedly, these aren't the best speakers in the world that I have here, but...that's the case for most people who will be watching. The music is far, far too loud, making the dialogue extremely difficult to hear in most places.

2. The first title card "You don't become an awesome bro" goes by waaaay too fast. I genuinely didn't have time to read it. The next person I showed it to said exactly the same thing.

If there's time to fix those two things, I guess now is the time, before you start the push big time. With those two things fixed I could easily call it a bit of a masterpiece - but the sound mix in particular kinda makes it fall flat, as the humour is in the dialogue. In fact, the sound mix kinda kills it.

Also, you have to release that song as an mp3. razz

EDIT: I'd say that conceptually this isn't as strong as Inebriation. Inebriation had a great, unexpected twist on Inception. Brocial Network, however, is about drinking, girls, and being at university - exactly the same as the original film you're parodying, albeit without the tech and billion-dollar start-up. It's not quite far enough from the source, I'd say.
Posted: Tue, 1st Feb 2011, 3:33pm

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Atom

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Responded to you on Facebook, but I'll re-reply it here.

This is the final mix- and we've tested the audio levels on a range of speakers and headphones- including having it all EQ'd out-of-state by an audiophile/technician friend. So that's pretty much where that stands. We ADR'd the whole thing several times over, leveled, mixed, and re-mixed until we thought we got it closest to right (probably what took the most time, actually)- so what it is, is what it is I'd say.

But you know I never cared that much about audio either way. wink

The title card is too fast- but that's the only way we could get in the rhythm of the number of shots we cut. I do agree, tho. just one of those concessions you have to make in cutting it together. I got rid of like 3-4 shots that were shot-for-shot, because I didn't have timing for them.

Sorry to hear about the audio, tho- really tried hard on that one. still hope it worked for ya in some way!

And as for the thesis/theme/parodying- we always knew, no matter what we did and for what did it- that our overall theme wouldn't be as strong as Inebriation. Quite simply because, if we do say so, it's just a bit of luck that we got so clever with the concept.

There's admittedly less room for that in The Social Network for how we wanted to do it- and part of that was taking a more straight-forward approach to the parody material: simply stereotype and stigmatize what The Social Network touches on, and do it with deadpan style and delivery.

Hopefully we achieved that pretty well, as the song, locations, and acting are a testament to the precision in style we tried to hit. Partly to look like The Social Network as best we could, and partly- as silly as it sounds- to go for a Scary Movie 3 sort of 'ridiculous factor' approach.

I should also mention, though, that the humor we knew wouldn't be as transcendental. A lot of the terms and actions are more well-known in the South and among the Greek and college life of young America, and that that doesn't quite transfer over as well as Inebriation did oversears.

Still, we got what we wanted out of it- and we're closing the chapter on doing humor/parodies for quite a while now, so it was nice to get it out of our system. And it was tons of fun to do- so we really have no complaints. If the humor doesn't strike you as well as Inebriation did, I guess that's that. And that's fine. Inebriation was for us a massive success- we couldn't ever directly ask that of this.

All we could do is try and follow it with a strong, well-made second entry and hope that people like it. And we did that, so I'm happy.
Posted: Tue, 1st Feb 2011, 3:38pm

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Simon K Jones

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Yeah, it's definitely US-focused humour. Inebriation was clever in its universal humour - and, as you say, the spoofing there was quite inspired.

Main thing with Brocial Network, I'd say, are the visuals: superb mimicking of Fincher's style.
Posted: Tue, 1st Feb 2011, 3:47pm

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Aculag

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Gotta say, I found this incredibly disappointing after all the hype. The song was great, and some of the jokes were pretty funny (the Dave Matthews thing especially wink), but overall it felt like you took the concept of Inebriation and applied it to The Social Network, instead of coming up with an entirely new concept. But you're right, there's not a WHOLE lot you can do with the source material and still keep the same feel of the original.

And unlike Inebriation, which I thought was shot extremely well, this one felt almost lazy in comparison. You got some of the shots spot on, but others (particularly the handheld ones) just look like amateur video to me.

So overall, I'd say it's a good attempt, and still much better than most would do, but nowhere near as much of a success as Inebriation. I think my expectations were too high based on the hype. unsure
Posted: Tue, 1st Feb 2011, 4:06pm

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Atom

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Aculag wrote:

this one felt almost lazy in comparison. You got some of the shots spot on, but others (particularly the handheld ones) just look like amateur video to me.
Lol, what?

I can deal with everything else you're saying- but basically this entire thing was shot and re-shot and shot in different places almost entirely on either some sort of steadyrig, a fluid head tripod, or the indislider. And any shot that wasn't was carefully examed and (if needed) run through stabilization plugins. I'm sure Ben considers it some of his best ever cinematography.

Not that I didn't think it was great work on Ben's part, but parts of Inebriation were quick handheld shots. Some that I myself got. Everything here was handled with precision. Sorta surprising to hear that comment.
Posted: Tue, 1st Feb 2011, 4:16pm

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Aculag

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Meh, it's not every shot that feels that way to me, mostly the handheld stuff, and some of the interior shots. It's that same issue that I had with your latest music videos, so maybe it's just that "rendering issue" again. In which case, you guys need to fix that.

And so what? I think Inebriation is better. That's hardly an insult. smile Like I said, this was a good attempt, just didn't quite hit the spot for me.
Posted: Tue, 1st Feb 2011, 4:24pm

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Joshua Davies

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I loved Inebriation but this doesn't work for me I'm afraid - it could just be the US-focused humour as Tarn has already stated.

Where Inebriation seemed entirely natural and perfectly balanced this feels forced to me - like you were trying to apply the same formula to less appropriate source material?

Having said that, I'm comparing this to Inebriation which I've already said was pretty perfect. Brocial Network is still obviously a cut above most!
Posted: Tue, 1st Feb 2011, 4:37pm

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Atom

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Aculag wrote:

And so what? I think Inebriation is better. That's hardly an insult. smile
Heh, and no I definitely take that as a compliment!

I'm just surprised by your comment on cinematography- as there are about 90 shots/clip-cuts in this- and the majority of them are, in a rarity for us, locked or dolly shots. Handheld ones are few and far between.

Also, although I'm sure this is clear- but a lot of the 'joke' to this whole thing rests in the precision, quality, production-value, and lyrics of the song- which we all recorded originally.

Oh, also for anyone interested- here's a side-by-side comparison. I think I'm missing a few shots, but you get the gist of it. biggrin

Posted: Tue, 1st Feb 2011, 5:42pm

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B3N

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I wish you guys would do more of your own stuff rather than making parodys. I miss your creations guys.
Posted: Tue, 1st Feb 2011, 6:08pm

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Atom

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We've said it a few times, but I'll repeat just for you B3N:

We tried to 'go big' with Brocial, because it's the last comedy and/or parody outing Atomic Productions will have for a while. At least a year. Inebriation allotted us some interesting opportunities working for some other people, and lots of that has been music video work- but we're nearing some dramatic original stuff, and will be telling you guys all about it soon!

In the meantime, we've made Brocial to play-us-out, in a sense, from the YouTube comedy culture arena- at least for a while. So don't worry.
Posted: Tue, 1st Feb 2011, 7:51pm

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ben3308

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Hey guys, thanks to everyone for watching! We're aware this is more of a 'niche' than Inebriation, but that was largely the point, I suppose. biggrin

Not as enthused about comments toward cinematography, as I was.............well, I'd use the term 'forensic', in my execution in trying to copying or improve upon some of Cronenwerth's shots. wink Even to the point of shooting 3 second shots over 30 or 40 times to get the lighting/atmosphere right. It was also probably the most tripod-mounted footage I've ever shot in my life. Something to note, however, is that the 50mm 1.8 lens I used is not very sharp, and has a floating glass element that causes little amount of jitter and wobble, even when mounted. Some later shots in the trailer (the indiSLIDER shots, so wide shots) were shot with the Sigma 30mm 1.4 and the difference is, to the trained eye, noticeable.

The handheld stuff, as in Inebriation, is the doing of my brother and this time a 'second unit' (my good friend Cole Dabney) and while it's not my particular visual style; the more 'wacky' handheld stuff has a comic aspect to it that I can't capture particularly well, so I leave it in the hands of more comically-capable men. biggrin Some of these such shots are indeed 'disposable', but that's half the reason they're in there, I'd say, to loosen up the narrative a bit, and not feel as forced or self-involved.
Posted: Tue, 1st Feb 2011, 8:00pm

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CX3

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Not too bad! But I agree with everyone else that I like Inebriation better. You nailed the look of the Social Network though - It just wasn't that funny to me neutral (The Dave Mattews line made me actually laugh out loud though).

But man, this audio mix is pretty horrid. Who ever is mixing this sounds like they're doing it through a pair of headphones (which is a big no no - Unless you have like $1000+ mixing headphones). Maybe you all just need to train your ear a bit more when it comes to dialogue and sound which can only come with time I'm guessing? That's really the only thing that severely lacks in your guys work is the sound design/mixes. doh
Posted: Tue, 1st Feb 2011, 8:13pm

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Jrad

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Liked Inebriation more. I think the reason why people liked that so much more is because it was defiantly more of an original parody. With The Brocial Network it was a funny idea, but I think people already see the bromance on facebook so it's nothing really new. I hope that makes since and someone else can describe it better.

As far as technical goes the dialogue seemed off a little bit. Especially at the pub in the beginning. Other then that I think you did a pretty damn good job matching the tone of The Social Network. Defiantly a challenge for you from a shooting standpoint as a lot of your projects seem to have more contrast when it comes to lighting, and The Social Network seemed a lot softer.

Found good matches I thought for the main characters, and good job on the song.

Hopefully this has the same viral impact for you guys.
Posted: Tue, 1st Feb 2011, 8:24pm

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Atom

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CX3: Really?

This was, like- mixed in a studio for a portion of it- on varying arrays of speakers, computer speakers, laptop speakers, and (yeah, yeah) some Beats By Dre. In fact, one of the main compliments we've got seems to be about the sound design/mix.

It is, admittedly, not our strongest suit on technical levels- but we really went above and beyond what we thought we could/should do, audio-wise, on most of this. I'm surprised reception on that front at FXHome has been so poor.

Not to be cocky, just- I dunno- really surprised. We ADR'd the whole thing, leveled it several times, EQ'd it- the whole nine yards. 'Tried our best', as it were. smile

But hey, either way- no biggie. Brocial is looking to cause us some deja vu- on the front page of several blogs and magazines online already, and hotly-tweeted about. Very, very exciting. We expected it to have a growing longevity of greater views than Inebriation, but not initially take off as fast. It's really awesome to see.

Just really cool. Inebriation was, yeah, admittedly a stronger/more-clever idea- but we knew that going in and tried our best to up the ante in different ways. (Execution, technical prowess, production-value, scale, cast, etc.)

Hopefully we succeeded there. And hey, liking one of our videos more than the other doesn't bother me at all- we're just really happy to be liked! Thanks guys, really! biggrin
Posted: Tue, 1st Feb 2011, 8:33pm

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ben3308

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Jrad wrote:

Defiantly a challenge for you from a shooting standpoint as a lot of your projects seem to have more contrast when it comes to lighting, and The Social Network seemed a lot softer.
First off, glad more people have watched and enjoyed the little parody. We're glad you all (to some extent biggrin) like it!

This was definitely an ongoing difficulty, recreating Fincher's low-key, low-contrast environments without losing too much image quality by having softer focus and lower light. Notably, the Zuckerberg/Divya Narenda exchange was challenging because the only available light in the room was harsh and directional, from windows on one of the walls. We instead shuttered everything (the shutters being the background in 'buy us a keg' shot) and had my friend stand on top of the table with a 60w clamp fixture dangling down as a faux-overhead. This created contrast on Reese's (Zuckerberg's) face that matched the shot, but was still admittedly too contrasty.

This parody was tough all around to put together, most especially in these final stages where we're second-guessing ourselves as to its comic value/production value/salience. We really just want people to enjoy it, and if some of our efforts in the finer details get noticed (costuming/framing/cleverness/etc) that's just a bonus.

Anyhow, thanks everyone again for watching!
Posted: Tue, 1st Feb 2011, 9:13pm

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Jrad

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ben3308 wrote:



recreating Fincher's low-key, low-contrast environments without losing too much image quality by having softer focus and lower light.
Forgot about the low-key/lighting. But you guys did a pretty good job. If anything, it was a great experience for you to learn different lighting techniques.
Posted: Tue, 1st Feb 2011, 9:16pm

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B3N

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I know you guys have said it time and time again...I'm just pushing you wink
Posted: Tue, 1st Feb 2011, 9:42pm

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Biblmac

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I can't really say much as far as "comical" value as I haven't seen The Social Network yet, so... I liked the rest of it, I didn't really notice the amateur(ish) handheld video parts mentioned by Aculag, and I didn't think the sound design was bad, although I didn't really think about it too much, so if it was bad, it wasn't bad enough for me to notice. I'll watch it again and see if I notice any of the other criticisms.

In contrast to Inebriation, I think, like everyone else, Inebriation was better, however, I think that I say that only because I actually watched inception before seeing Inebriation, unlike this one.
Posted: Tue, 1st Feb 2011, 10:00pm

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Pooky

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I have to agree with Tarn here: amazing picture, disappointing humour, wonky sound. I think the problem with the sound, other than the music being too loud, is that the voices, while clean, sound flat. Maybe not enough reverb? It just doesn't sound like they're actually in the room, and is obviously dubbed.

Impressive job nonetheless, though!
Posted: Tue, 1st Feb 2011, 10:07pm

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swintonmaximilian

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Rating: +1

I have to be honest and say that I didn't really find this funny at all. I think that was mainly to do with the fact that the humour perhaps doesn't translate so well over seas. I know what a bro is etc, but where I am, the same sort of person and culture is different enough for this to not be funny. It exists, just not in the same form, so while certain elements translate, most don't. Does that make sense?

So, it's not funny, at least to me, which means I don't really find anything in it to connect with, because it's just a good looking replication of the social network trailer with different dialogue.

It looked good, although I'm not really impressed because it's shot for shot reproduction as close as you can get it, so it's not exciting. It's especially not exciting after Inebriation which was loose and organic and not so meticulous that it felt stilted and clinically premeditated.

Once again production values are better than ever, sound is better but the mix feels a little flat, everything seems to be sitting on the same level. However it's a massive, massive improvement over your other sound work.

I think that my biggest issue is that, because it isn't funny, and it's all based in replication, it feels pointless. With the production values, the casts, the sheer number of people who want to be involved with your stuff, you should be doing your own stuff. I know you are, and are going to be, and if it's as well put together, and has as much effort put into it as this does I'm sure it will be great. I just would have rather seen something original over this.

So, not much more for me to say, other than looking forward to your next original venture, because it could be brilliant, you've progressed so much in various ways over the past year, it will be exciting to see that put into something that is distinctly yours.

Max
Posted: Tue, 1st Feb 2011, 10:39pm

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Atom

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I can't say this went as expected. Heh. But thanks for your opinions, guys, we really do appreciate them.

Also just got denied for revenue sharing/adsense for some reason. Shucks, that really sucks ass. unsure

On the upside, though, it's hitting everywhere- so I can't complain there.
Posted: Tue, 1st Feb 2011, 11:58pm

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Jrad

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This might be your Transformers 2. Some people like it, some don't. You're still going to get the views, but you'll keep moving forward.
Posted: Wed, 2nd Feb 2011, 12:15am

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Pooky

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Some people didn't like T2?
Posted: Wed, 2nd Feb 2011, 12:22am

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Aculag

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Rating: +3

Pooky wrote:

Some people didn't like T2?
Yeah. People who saw it. wink
Posted: Wed, 2nd Feb 2011, 1:22am

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Pooky

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Aculag wrote:

Pooky wrote:

Some people didn't like T2?
Yeah. People who saw it. wink
Oh poo, I read it as Terminator 2 for some reason; I was completely baffled smile

Atom wrote:

I can't say this went as expected. Heh. But thanks for your opinions, guys, we really do appreciate them.
Aw man, I kinda feel bad now razz

Last edited Wed, 2nd Feb 2011, 1:31am; edited 1 times in total.

Posted: Wed, 2nd Feb 2011, 1:31am

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rogolo

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Are you guys related to the other bros here?

(Different logo, tagline, domain registrars, hosting companies, ecommerce stores, etc. Shows up near the top when googling Brocial Network.)

Otherwise my thoughts generally align with the consensus on the forums - music seems a bit high and the voices could be sweetened a bit more. Visually, it's near perfect, as was the marketing/hype - kudos on that. I agree with Screenrant that the ending line was weak, and the climax as a whole could've been more dramatic/funny/extreme, whereas now it's a bit flat by adhering so strictly to the source material.

That said, it's surely the best FXhome video posted on thus far in 2011. Looking forward to how viral it will be. wink
Posted: Wed, 2nd Feb 2011, 1:42am

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Atom

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No, not related to them- sadly those guys snagged that URL actually the day before we were going to. And they've got a 'trailer' up on YouTube too, which is just the Social Network trailer set to Kanye music with WMM titles thrown over it.

Big difference between us and them, other than that- is that we didn't copy the exact Facebook font/look typeface- as we heard they're kinda strict and unforgiving about their little 'custom' logo.

We've anticipated them mixing with our image, but we thought it best not to even bring it up- with them or the audience- as that could realistically lead to greater conflict and confusion. Instead, we flagged their video for copyright and are waiting for Zuckerberg to take notice of their typeface.

Past that, just gotta chill with it. We think 500millionbros.com, mimicking the actual film's URL, was better. Just that by the time we went back to get thebrocialnetwork.com, it was gone.

But whatever- we're really happy with this, and aside from FXHome even viewers of our Inebriation work seem to really like it, so that's comforting to hear as well. Blowin, up- gonna ride this as far as we can.

Say what you will about hype, too- I had the opportunity to get Harry Knowles in person to put this video on AICN, but we wanted to see if it could grow organically on it's own- and it has. And I think that's still somewhat a testament to The Brocial Network's quality and strength as it's own popular thing amongst word-of-mouth/tweet/diff/reddit. wink
Posted: Wed, 2nd Feb 2011, 2:45am

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Hybrid-Halo

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Rating: +2

You know what...?

I liked this. Loved the Icing part. Agree that the audio is imperfect but I identify The Brocial Network as something that stands alongside inebriation as a humourous and acutely accurate replication of source material.

I understand some of the criticisms with the concept, and I think replacing Zuckerberg's creation with something silly might have been a route to a stronger parody - but this isn't my trailer.

There's a lot that went in to making this and the majority of it exists outside of my own knowledge of film-making. From the lighting to the soundtrack, this piece contains many of the ingredients required to craft a high quality production.

Now they just need applying to an original concept! *hint hint*
Posted: Wed, 2nd Feb 2011, 4:24am

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Atom

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Came home to three job offers in my inbox. So, yeah. biggrin

EDIT: Also, we're on the front pages of Gawker and Smosh- and are the 8th most-watched comedy genre video on YouTube today.

2 for 2, baby. smile
Posted: Wed, 2nd Feb 2011, 6:18am

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Jrad

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Yay
Posted: Wed, 2nd Feb 2011, 7:54am

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Sollthar

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Rating: +1

I thought technically, this was really great. Some truly xcellent cinematography (with a few rushed shots), good acting, good editing (with the one exception of that one way too fast title card) and I personally liked the audio except for the last line. I actually thought this was way better mixed then Inebration and I've always thought that the audio in your videos is the weakest part of them. But maybe my speakers suck. smile

The weakest part in this is the writing. Apart from the technical excellence displayed in places, I just find it boring, a bit bland and just not funny. So the end result isn't for me. But then again, "drunk humour" always makes me really glad I'm not 20 anymore...

But I'm not surprised you have job offers after this. If you get yourselves a capable writer, good director and a sound guy who knows what he's doing, you could definately create something truly remarkable with little resources and I've no doubt we'll someday see that from you.
Posted: Wed, 2nd Feb 2011, 9:35am

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danielgwood

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Congrats on the looks and visuals, they resemble The Social Network trailer very well (though I have yet to see the film..). Also on the actors - each bore a resemblance to the original, both visually and in how they played it out.

The humour was a miss for me, seems like its an American frat thing perhaps? But that's cool, as Mr Gervais recently proved, humour is still a relative thing. Inebriation's humour, while not spot on for me in terms of material, was so well executed that I couldn't not laugh.

I don't pretend to know anything about sound design, but I did find it very difficult to hear the actors over the score. So much so that I watched it through twice, with the volume up the second time, in case I was missing the humour through not hearing it. That said, the score is great (as Tarn says, release?).

Good job guys, and good luck with getting it viral!
Posted: Wed, 2nd Feb 2011, 10:17am

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er-no

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Technically spot on. Can't say I agree with earlier comments about composition or camerawork. It was top quality. I really have to agree with the sound issues raised, you guys might have got it remixed, remastered, redesigned and played through the ears of tiny gerbils in a lab testing it over and over, but the audio on the music track was too high, I struggled to hear the narration.

What this does prove is though guys, with the right script and a bit of backing, you two alone could make something very good and successful. I'm thinking Superbad mixed with Kick-Ass.

Inebriation was better overall and more enjoyable to watch, but apart from the sound issues Brocial Network was better techincally. Now all we need is a combination of the two.
Posted: Wed, 2nd Feb 2011, 1:36pm

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ben3308

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Thanks again for all the comments and criticisms, guys. We can safely say, for better or worse, that The Brocial Network is the project we have worked the hardest on in quite some time. Major thanks to those that take note of the cinematography, because the actors and other people in this project would likely label my efforts here as 'tireless' - almost frustratingly so - with regard to framing/lighting the frame the same as (or similar to) the source material. The same can be said of my brother and his attention to costuming an props to be similar.

It may not have the best flow to the shots, but the emulation factor in this one was certainly a test of our production skills, and one we were happy to endure. Yes, it's just a trailer parody, and yes, Inebriation may have been snappier, but The Brocial Network is a case in which we really put in all we could - every shot, location, production value we could think of - and were, prior to uploading, our own worst critics of. The audio, too, is something we know is not perfect, but made significant efforts to smooth over and fix (even so far as to have me drive 700 miles roundtrip this weekend to get more ADR from different cities here in Texas) before uploading.

I'm only mentioning all this because our work on 'The Brocial Network' has indeed been exhaustive, and I want to thank any/all of those of you who take note of this. Everyone heres appreciates and values your critiques.
Posted: Wed, 2nd Feb 2011, 2:11pm

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Simon K Jones

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Just to clarify my comments on the sound: the quality is fine, it all sounds nicely produced and clear. The problem is the levels - essentially, the song is too loud. That's the issue.

Of course, it could be being complicated due to difference in accents, terminology etc, which always makes dialogue harder to process. Generally, though, I'd always prioritise the dialogue track, especially for internet distribution where the extra compression is likely to wreak havoc with a careful mix and most people will be viewing it on crappy speakers.

As others have said - take the technical prowess in this (the sound levels aside) and marry it to a compelling original story and strong directing and you'll be sorted. Can't wait to see what you do next!
Posted: Wed, 2nd Feb 2011, 4:25pm

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Atom

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Lotta people here saying they'd like to see what we could do with a good director- is the direction bad in this, or is that just a comment extending from the others?

Because directing this with Ben was one of the smoothest dynamics we've had- and we felt we both handled choreographed shots like the opening, directives to cast that were only in even split-seconds, really well. There's an overall cast of like 45 people in this, and all are wearing something specific/identical to their character. Which may be a 'trick' I've shown you all before- but I still thought it was impressive. The song, clothing, actors, locations- every but the nuances in people we directed ourselves, even if this is a little trailer parody.

And the acting from Reese as Zuckerberg, Josh as Saverin, and all the rest I thought were all pretty pitch-perfect direction-wise. Like, unreal even. When Trevor says ''buy us a keg"- uncanny. Which is really also a testament to having fantastic actors. But maybe that's just me.
Posted: Wed, 2nd Feb 2011, 4:31pm

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Simon K Jones

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Yep, the acting in this was spot-on, but it's running of a guide-track of the astonishing acting in The Social Network. Which isn't to disparage you guys or your actors, because you definitely did a great job in that department and it takes skill.

One area I've felt missing from some of your original works in the past is an overall sense of pace - I think I've mentioned how sometimes they go from 0 to 100 in about 20 seconds, with the Super Anguished Acting hitting pretty early without always being entirely justified. By referring to direction I mean getting more variety into that aspect, rather than always turning it up to 11.

I'm not suggesting you get in somebody else to direct, either, as you clearly work well together as co-directors. In fact, now that you've both got the technical side so polished, hopefully you can focus on the nuances of performance and storytelling.

In fact, part of the pleasure of both Inebriation and Brocial Network is seeing a really wide variety of performance from your actors, even if it is in tiny trailer snippets. Gives both pieces much more texture - and I think that's the influence of the source material you're riffing off. If you can get more of that into your original works it'll be awesome.

Does that make sense?
Posted: Wed, 2nd Feb 2011, 4:59pm

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Andreas

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Rating: +1

Loved it. I think people definitely brought up some decent points, but overall I think this video proved it's point on at least me, you brought a smile to my face and made me wanna watch Social Network again.

(and congrats on landing Page2 of /film)
Posted: Wed, 2nd Feb 2011, 5:12pm

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ben3308

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Hey, it's Andreas!

Thanks bro, for the compliments and for linking the slashfilm - wasn't aware we were there!
Posted: Wed, 2nd Feb 2011, 8:41pm

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Atom

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The song from The Brocial Network, "Wanna Be A Bro", isnow available on iTunes.

It's something we had considered giving away for a short while- but it became such higher, higher quality and bigger and bigger of a music production than we anticipated, we thought it was 'iTunes sell' worthy. If you really liked the parody, or even just the song, please do check it out!
Posted: Thu, 3rd Feb 2011, 9:08am

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Simon K Jones

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Any options for people that don't use iTunes? smile
Posted: Thu, 3rd Feb 2011, 9:09am

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ben3308

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Well, if you check your PM's.... wink
Posted: Thu, 3rd Feb 2011, 9:11am

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Joshua Davies

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People who don't use iTunes? Heh!

Erm, I hope Radiohead are getting their royalties from these sales? Legally you're not meant to change the lyrics on a cover without permission... I could be wrong but watch out because unless you've got the rights to sell this (or even distribute it on the YouTube actually) you could get in massive trouble.
Posted: Thu, 3rd Feb 2011, 9:21am

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ben3308

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We're within fair use, as far as any of us is aware.
Posted: Thu, 3rd Feb 2011, 9:29am

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Joshua Davies

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Apparently...

Once a song has been commercially released by an artist, that artist's song may be re-recorded and released by anyone who chooses to do so. This holds true, provided that the melody/lyric isn't substantially altered in the "cover" version, and that they pay proper fees/royalties directly to the song's copyright holder.

I'm sure you're going to be fine on YouTube, but selling the song without having royalties set up is a risky more and doing so after changing the lyrics is kinda asking for trouble.

But if you're sure... smile

Last edited Thu, 3rd Feb 2011, 9:37am; edited 2 times in total.

Posted: Thu, 3rd Feb 2011, 9:35am

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ben3308

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If the song is altered in such a way that it becomes a parody which satirizes the content of the original song, it is considered fair use and commercially dispensable by the creating party. 'Wanna Be a Bro' doesn't just fit the context of our 'Brocial Network', it directly parodies the contextual use of 'Creep' and amalgamates the like concept of a 'bro'. It's by-the-book parody, which is legally pretty bulletproof. You're seeing this 'changing the lyrics' as a negative - we changed them to a parody. And changed the piano notes around, too. It is, in essence, a new, transformative work of parody as defined by copyright law. Hence the changed up words! biggrin

Honestly, though, the song's on iTunes, so clearly someone on their end is checking things and we're fine. What is this trend at FXhome wherein people don't think we have our legal act together? We wouldn't have mass distribution of such things if we didn't..... biggrin

EDIT:

Yep. Blank parody is fair use. Always. We're not using the song to tell our own story, we're using it to tell our own story while making fun of the context of the song. All good.

Last edited Thu, 3rd Feb 2011, 9:40am; edited 1 times in total.

Posted: Thu, 3rd Feb 2011, 9:38am

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Joshua Davies

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Not sure iTunes do much checking to be honest, didn't you have to agree to quite a lot of things before they even listed the song?

"Once your song is recorded, you're ready to promote it to listeners and maybe even sell a few copies. Although there are many avenues for selling your own music online, before you sell a parody song, you have to deal with permission. You need the OK of the songwriter and the owner of the master before you can proceed. This permission comes in the form of a license, and you need one from everyone who owns a stake in the song.

You can get permission from the songwriter by approaching the publisher - search BMI, ASCAP and SESAC databases to locate the correct publisher. You must also approach the label or artist - whoever owns the master - for permission. Start with the website of the label that released the original song to track down the owner of the master."

Selling it is the issue, I can't find anywhere it says you don't need permission...
Posted: Thu, 3rd Feb 2011, 9:45am

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danielgwood

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Rating: +1

Hauntingly Similar/Hilarious *****
by AtomAdams9

When I heard this playing in 'The Brocial Network' parody trailer- I thought it was the real song. Then I was directed here shortly after, where I found out the musical temp and the lyrics are different- and that the song is actually a parody of 'Creep' itself. Really, really funny.

Hauntingly similar in mood and sound and lyrics rhyming- these guys absolutely NAILED it. Better than Weird Al stuff from the 90s, for the Social Network-loving generation.
Shameless self reviewing.

Last edited Thu, 3rd Feb 2011, 9:52am; edited 1 times in total.

Posted: Thu, 3rd Feb 2011, 9:47am

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Joshua Davies

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Well it is rather well done... I'm almost tempted to buy it. biggrin
Posted: Thu, 3rd Feb 2011, 9:54am

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ben3308

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danielgwood wrote:

Hauntingly Similar/Hilarious *****
by AtomAdams9

When I heard this playing in 'The Brocial Network' parody trailer- I thought it was the real song. Then I was directed here shortly after, where I found out the musical temp and the lyrics are different- and that the song is actually a parody of 'Creep' itself. Really, really funny.
Shameless self reviewing.
To be honest, we're not the ones who made the song - a dedicated group of singers at Savannah College of Art and Design in Georgia made it, helmed by Atomic Productions member Chase Arrington.

When we got word Chase had put our lyrics into a song 'for real', we were shocked, surprised and overjoyed at the hauntingly similar results he got.
Posted: Thu, 3rd Feb 2011, 10:03am

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Atom

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Yeah. I had written lyrics for it- and given them to Chase, and he had given to me a copy of him by himself singing the song a few times over. But nothing really clicked until he got into a real studio and got the piano well-composed and recorded.

After adding a chorus of people and carefully layering and mastering it in a studio at SCAD, I have to say I was honestly marveled at it.

I had never expected it to be so 'hauntingly close'. Hence, I was proud of my friend/crewmate and bought the track and wrote a review. (Even though, yeah, I did have it already. And make a percentage off of the sales, which kind of makes it silly.)

But hey, I really was impressed. And it made the parody work in many respects. So yeah, that's that. biggrin
Posted: Thu, 3rd Feb 2011, 7:16pm

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ben3308

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Okay, not to just spam this thread, but in two days we're edging close to 250,000 views on the YouTube Insight readings. Damn......

Just exciting knowing that this isn't a product of us just having a lot of subscribers, but of some miraculous word-of-mouth and a little marketing/hype positioning. Cool stuff, man.
Posted: Thu, 3rd Feb 2011, 8:22pm

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CX3

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Rating: +2

I'm not one to really talk about stats and numbers and what not but I do have to point out that I think it's pretty damn cool how three FXHomers released vids in the same week that have already passed the 200K mark on YT.

Pretty random haha. Congrats guys! smile
Posted: Thu, 3rd Feb 2011, 9:40pm

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ben3308

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Thanks man! I was just saying yesterday it's crazy how your fight videos have taken off like crazy.
Posted: Fri, 4th Feb 2011, 9:06am

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Simon K Jones

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Nice one guys!

It's interesting, really. If you go back 5+ years, and somebody had asked me to pick the FXhomers that would find increasing success once they'd left school, I'd have probably been right on the money. smile It's been a real pleasure seeing you guys develop over the years.
Posted: Fri, 4th Feb 2011, 9:18am

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er-no

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Tarn wrote:

Nice one guys!

It's interesting, really. If you go back 5+ years, and somebody had asked me to pick the FXhomers that would find increasing success once they'd left school, I'd have probably been right on the money. smile It's been a real pleasure seeing you guys develop over the years.
It wasn't the hardest thing to predict though really wink the only one I worry about is Pooky... he is still about 12 isn't he?
Posted: Wed, 9th Feb 2011, 4:27pm

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The FE

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Did my part smile been meaning to do it for a while actually but never quite got around to it. In any case it's done. It was quite good by the way.