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'Total Frat Move' Original Promo - New from Atomic

Posted: Thu, 10th Mar 2011, 10:31am

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Atom

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AND NOW ALSO



Hey guys!

So a few weeks ago I began working as a video consultant/chair/some decision-based position for the hugely popular site, TotalFratMove.com. For those unfamiliar, it's a straight satire on all things 'frat' and, in essence, southern and elitist about America.

Anywho, they've amassed a huge following on college campuses and have vocal followers across all social media outlets, and so they hired me and the Atomic team to come on with them and produce original content for their site deemed 'Total Frat Move Original Videos'.

The first of those videos, which we've wrapped on, is premiering within the next few weeks- but there's a promotional trailer up as of last night, which we really would like you guys to check out.

We think the whole production came out really slick, and the promo (which can be viewed here) is a testament to that. On-location, original music, the whole nine yards.

So please check it out, let us know what you think, and get excited for the full video premiere. This was probably some of the most fun we've ever had shooting a video in a long time, so I hope you guys enjoy the promo, even in it's brevity.

Thanks!

Last edited Fri, 11th Mar 2011, 12:00pm; edited 1 times in total.

Posted: Thu, 10th Mar 2011, 2:59pm

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Aculag

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Hmm. Nothing about this excites me, honestly. I'm not really big on this kind of lifestyle, and hey, yet another Atomic-related production that appears to be all about drinking and being a douche. wink The premise doesn't sound interesting, and the promo didn't make it seem interesting, so hopefully some actual content will help.

I'll still check it out, because I'm always interested in what you guys are up to, but this doesn't appeal to me yet.
Posted: Thu, 10th Mar 2011, 3:32pm

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davlin

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Technically superb as expected though the content is not my scene, (an age thing), some really cool shots and lighting in there and you've created a real atmosphere of outlandish fun , of which I'm extremely envious. biggrin
Posted: Thu, 10th Mar 2011, 3:43pm

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Simon K Jones

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As with Aculag and davlin, the content doesn't really interest me here, but it's nicely presented, with some very cool shots in there.

I can't quite figure out with TFM how much is satire - possibly because I'm not familiar with the source culture. From the UK perspective is looks like a bunch of university students getting drunk and having a party....which is, you know, like all university students everywhere. I find it intriguing that it's somehow been re-branded as a proud cultural movement in the US, rather than just being a bunch of drunk students.

Anyway, intrigued as always as to what you're up to with this.

I do hope you'll have time for some non-frat stuff this year, though. wink
Posted: Thu, 10th Mar 2011, 6:10pm

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ben3308

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The TFM banner, unlike regular college students, however, covers a trend in fraternity, SEC college students in the US who dress in a manner similar to mid-40s men and wear nautical and outdoors-related clothing; notably Sperry Topsiders and PFG shirts (performance fishing gear). The clothing style is only a bit of the moniker, however, because the TFM ideal embodies a mildly xenophobic, heavily elitist and chauvenistic white, Protestant male from the southern US intent upon both demonstrating wealth and simultaneously condemning those who 'flaunt' their things. The 'frat' term is hard to pin down and full of internal contradictions, very closely akin to Clint Eastwood's character in Gran Torino, if you will.

Our efforts for the site, then, are to help pin down this stereotype - for better or worse - in a jesting way that is both ironic and self-effacing. Our work, too, is not only contained to this project; we just happen to have completed shooting a good portion of it all this past weekend, so it's ostensibly our most recent work.

As for everything fitting under the same 'childish binge drinking' theme, that's more of just an obvious consequence of the success of our parodies, and that's the content others are looking for us to produce. People like the company TFM (which gets mentioned in the "you know what's cool?" line in The Brocial Network) were already looking to fulfill a need with video content, and our group - excelling at production values and having already produced successful college/alcohol-related comedy shorts - effectively satisfies such needs.

No worries, though, we've still got plenty of other stuff in the pipeline. wink
Posted: Thu, 10th Mar 2011, 8:48pm

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Atom

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I thought people would more appreciate this along the lines of 'oh, that's cool/badass' for the production value and technicals, as that's it really- as that's all that's really been shown.

Everyone here by now pretty much knows that my favorite thing in the world to work on, or to edit, and to present- are 'hype' type videos like this. biggrin

Just thought you guys would find it kinda cool.
Posted: Thu, 10th Mar 2011, 10:31pm

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swintonmaximilian

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Well done on getting this guys, your work is really paying off and it looks like you are making a name for yourselves, which is fantastic.

This looks good, as usual, but it doesn't really do anything for me. it's slick, it's probably effective to the right audience.

I want to see a narrative short from you guys now, I really do, and that isn't a criticism of what you are currently doing or anything, it's just that I'm excited to see what you do with everything you've learned off your past few projects, combined with the enthusiasm it's no doubt given you.

Anyway, good luck with everything chaps.
Posted: Fri, 11th Mar 2011, 5:49am

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Sollthar

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Yup, same for me. Good technicals, content that - once again - makes me glad I'm not 20 anymore. wink
Posted: Fri, 11th Mar 2011, 7:19am

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Atom

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Ahhh, but you gotta appreciate the production value. We live in a city- not anywhere near the 'country'. You've got to note that we've got ranches and longhorns in this. biggrin

Plus cigars in an old vault of a retired bank, a rented-out bar, and other rooms.

I guess it doesn't quite show, but more than technicals, our job here was a very tricky one that we think we did pretty well- epitomize 'frat' culture in the classiest, most varied ways.

This is again, of course, only just a teaser for the video series. But I think you get the picture.
Posted: Fri, 11th Mar 2011, 8:04am

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rogolo

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So much for "We're done with bro movies after Brocial Network" wink Otherwise, seems fun. Better way to make some cash, than, say, having to make commercials for your local dry cleaner. And while I always look forward to checking out your work, gotta say this doesn't excite me as much as your other projects you have in the pipeline.

The longhorn was a nice touch though smile

Sidenote: What's with TFM's site? Looks like a cut-rate template from 2002 with awkwardly implemented additions. Please say you guys will lobby for a gig to redesign the site as well?
Posted: Fri, 11th Mar 2011, 11:19am

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Atom

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No, they know what they're doing- and the content the site does well, works well. Simple, maybe a little plain, but it works.

On the news of 'this is a paid gig'.

Yeah, it is. But it's also by far the most fun one we've ever done, and we'll continue to work with them probably for the next several months because of that. Everybody seems to love to be a part of/in Total Frat Move, and the creators/founders/directors of the company are extremely, extremely nice and talented guys who we've really enjoyed working with- and who have facilitated basically anything we've needed.

Unlike music videos, which are incredibly fun but require somewhat of a 'meeting' and acquainting period for the artist and us to get to feel good about shooting the music video and the dynamic there, TFM stuff is equally-as-precise scripting and technical-wise, but much more accessible as something we can pretty easily just jump into and still feel really good about how it's coming out.

Take today, for instance. I called up a few of my female friends, told them I needed a few shots for TFM- and bada bing, 3 hours later we had golden stuff, and I've already got it cut in.

Check it out if you want.



Even though it was more of a 'test' and exercise in editing this evening more than anything else, I really like how it came out.

And finally- what's with this whole 'I don't like that lifestyle, etc. it's not for me content-wise' comment? I know what you guys mean, sure- but you're looking at 40 seconds worth of footage, mostly of just well-dressed guys and attractive girls. Do you all think perhaps we're presupposing a tad bit? biggrin

We're not trying to be one-noted with these projects. They're definitely more of a side-thing as we've got high, high paying things currently pushing through development- and a financed project of our own about to go into production. But, hey- I've written them to be fun, funny, and slick-looking- and they're incredibly enjoyable to put together or for people to be a part of, and gives us a chance to practice our craft very finely on more carefree material, and interact in a new way with some of our male and female friends that otherwise might not otherwise care to be a part of a filmmaking endeavor.

Also, they end up really hot and/or badass.

And those are all things that I like/like to be a part of. wink
Posted: Fri, 11th Mar 2011, 11:25am

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Simon K Jones

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Atom wrote:

And finally- what's with this whole 'I don't like that lifestyle, etc. it's not for me content-wise' comment? I know what you guys mean, sure- but you're looking at 40 seconds worth of footage, mostly of just well-dressed guys and attractive girls. Do you all think perhaps we're presupposing a tad bit? biggrin
I think the issue is that the content I've seen indicates a rather vacuous, superficial, hedonistic culture. As a 30 year old who went through similar stuff at university 10 years ago, I can fairly confidently say that it isn't for me. smile

Maybe the people represented are more interesting and more multi-faceted than that assumption, as my reaction is based solely on Brocial Network, TFM and (to a lesser extent) Inebriation (and my own experience of some student cultures). Present me with some alternative information and I'll happily re-evaluate. biggrin

It's not a comment on the quality of your work, though. And if other people want to live like that, then that's also fine by me. smile
Posted: Fri, 11th Mar 2011, 11:51am

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Atom

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It's just- as it's entirely a measure of satire, I don't see why many/anyone would take personal issue/conflict/disagreement with the 'content'. As it's all in truth, a rather straightforward joke.

A rather cool, often attractive and well-dressed joke, but a joke nonetheless.
Posted: Fri, 11th Mar 2011, 1:57pm

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NuttyBanana

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As standard with all your work, it's shot, edited, etc, all top bar. The content of the videos though is boring - to me. Watching young guys and gals bop around, acting big with cigs, etc, does nothing for me. I'm from the uk though and not into the frat thing so I'm aware I'm not the intended audience.

To be honest though students annoy the crap out of me by default, all based on personal experiences. I think it's worse these days than maybe 10 years ago but the sight of them bugs me lol, though I must say that's based on uk students.

You know what, I'd rather see your group/gang/posse put some time in and get something out like Deus Ex Machina or some crazy action film like that! You do alot of these short contests, and your recent line up consists of mock/replica trailers which are good and all, but it gets a bit 'samey' after so long. Can't really fault the work you do, but it'd just be nice to see something bigger, longer and more invested in as we all know you could pull it off.
Posted: Fri, 11th Mar 2011, 2:47pm

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RodyPolis

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White girls in bikinis!!!!!!

Lol, cool videos. Will they be like short comedy skits?
Posted: Fri, 11th Mar 2011, 3:37pm

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ben3308

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The first one will be....(sigh)....a film parody. So we're not quite out of the woods yet on that one! wink

Although we're producing them to pretty much all be comical, this is our 'side fun/paying gig' for now, and it's much preferred over music videos because we get to come up with our own ideas and use our own people (the girls in the video are friends, not just people we put out a craigslist for or anything strange like that biggrin) and pretty shoot whatever we want (so long as it sticks to whatever ideas we've set out on) on our own schedule. In terms of being lucrative, it's not the absolute best monetary reward; but the notoriety and fun this project involves makes it an extremely worthy endeavor. We've certainly had a lot of fun with it thus far.

On a side note, the long-lensed slow motion of the girls running was shot on a Nikkor 35-70mm f/2.8 Macro AF-D that I'm currently borrowing from a family friend, mounted using my new Fotodiox Nikkor-to-EOS adapter w/ Dandelion Focus Confirmation chip. Thus far (two days of use, so I'm not expecting issues) it's worked exceptionally, although getting the autofocus to work on the 35-70 requires the lens being stopped to f/22, so I still have to figure some stuff out. By and large, I think, I'll stick to me Canon mount glass - as I would have loved to take some 18 Megapixel stills of the shoot, but had trouble with fine focus in the bright sun on an older lens. Such is life, I suppose!

Either way, we know this content is sort of pedestrian and innocuous for some - although we really are just trying to show off 'production values' (not technicals, but production content within the video) in these promos, we think you'll probably enjoy the first of these completed 'TFM Originals'.

EDIT:

On a note of the lifestyle being promoted, we're happy to associate with is for probably two primary reasons. One, is that it's somewhat aspirational to want to party and drink all the time with no consequences when you're 21 years old. smile Two, this is partly the life that we ourselves epitomize here in Austin, and it obviously doesn't preclude our abilities to follow our passions, do work, or engage coherently in open conversation with all kinds of people; elitism aside.
Posted: Fri, 11th Mar 2011, 6:40pm

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Sollthar

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I just don't care for that lifestyle. I've never even tasted alcohol so far in my life, despise drugs, always avoided parties because I find drunk people repulsive, entirely suck at small talk and care way too little about what other people think of me, about being hip, cool, successful or "in" to be a good networker. wink
I loved nothing more then growing out of that peer group.

So I guess that's why that content doesn't interest me in the slightest. I truly get reminded of all those things I always tried to avoid.


Count me in again once you unleash your production values on one of your original movies! Should be fun!
Posted: Fri, 11th Mar 2011, 7:20pm

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Atom

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Sollthar wrote:

entirely suck at small talk and care way too little about what other people think of me, about being hip, cool, successful or "in" to be a good networker. wink
I loved nothing more then growing out of that peer group.
You're repulsed by being sociable? biggrin
Posted: Fri, 11th Mar 2011, 7:54pm

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Sollthar

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I'm repulsed by some people's understanding of being sociable, especially in that age group, yes. smile
Posted: Fri, 11th Mar 2011, 8:56pm

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Atom

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Aha. Well, these are all just my friends in these, at least thus far, and not some craigslist randoms or vacuous 'video girls/guys' as you'd get in music videos.

Most of them in advanced degrees at tough colleges, too. So there's that. It also happens to be the day before Spring Break begins. So that might've been a factor in the appearance, too. biggrin
Posted: Fri, 11th Mar 2011, 10:09pm

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Sollthar

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Most of them in advanced degrees at tough colleges
The sheer mention of that is somehow exactly what I meant. smile

I'm glad everyone's having a good time though! It's really just the content of "drinking" and "partying" that's lost on me. Either doesn't interest me in any way.
Posted: Sat, 12th Mar 2011, 12:06am

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Atom

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Heh, before I even said it or realized who I was responding to I thought to myself 'whoa, this guy must hate fun'.

Sure enough, the response was yours Sollthar. wink
Posted: Sat, 12th Mar 2011, 6:45am

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Sollthar

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Rating: +2

Hehe, and I'll gladly take that as a compliment if "fun" is exlusive to destructive and superficial behavior. wink
Posted: Sat, 12th Mar 2011, 7:51am

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Atom

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I guess I just find it sort of, in less of a 'I'm trying to be defensive' way and more pragmatic way, cynical and laughable to admonish 'fun' in some sense, just because of a perspective.

Take the second video, for instance. There's no outward chauvinism, those girls aren't bimbos-for-hire, no one's drinking alcohol (or doing so copiously, for that matter) with the exception of one shot done with water. No one's being obnoxious, blaring loud music, any of that.

Instead, the video shows girls dancing and laughing because they were, genuinely, just having fun. They had a good time, happiness, being a part of it.

And that comes across onscreen. It's not direct coaching, it's not 'yeah, look hot to the camera!' or anything like that, it's not feeding drugs or alcohol or anything.

It's just fun. And the video, to much an extent- and the whole facet aside from the satire/comedic value- is meant to represent that. And it does so genuinely.

At least, that's my thought. What's the root of the issue in it, you know? And I ask this seriously. Because maybe in better understanding your perspective or issue, I can mend my own potential ignorance.

That, and you know I just think it's wrong/silly/ridiculous to take everything from a perfectly clinical, emotionless perspective. Just not human, Solly. wink
Posted: Sat, 12th Mar 2011, 9:11am

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Sollthar

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I have no issue with "fun" at all, I didn't even mention the word fun before you did - you mix up what I said with something else there. smile

I don't care for the content of your two parodies because both evolve around "getting drunk" and somewhat iconize that. And I do have issues with people "getting drunk" or "being drunk" (not 'having a drink' per se, mind you), always had, always will. My opinion on drugs, including alcohol and nicotine, is rather strong. And that association comes up immediately.

Also, when I recollect my memories of "parties" I actually attended back in that time, I remember people being completely drunk, puking somewhere, smoking and or taking other drugs, cheating on each other on various levels, having superficial small talk conversations about who is the hippest / coolest / smartest / most successful / most popular, destroying things and generally having really confusing emotional outbreaks into crying or being aggressive. And I honestly don't care for any of them. If that's "fun", then yes, I hate fun with a passion.

I'm well aware that there are other facets to parties I really enjoy like good food, long and interesting conversations, occasional dancing or games and general friendship - and should your videos evolve around those I'm happy to watch them. smile


But considering the content of Inebriation and Social Network and how many of your shots in the first video here evolve around alcohol and cigarettes, my negative associations are too much already. When I look at your video, I see something different then you. Maybe unjustly so, but that's how audiences go. smile


Maybe this helps you to understand what I mean. That's how my brain ticks.
Posted: Mon, 14th Mar 2011, 3:35pm

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danielgwood

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Hmm, well to chime in from a recent-UK-student perspective..

The content, and the whole "bro" thing don't appeal to me. I see that it is intended as satire, but since I don't know the source material, it's lost on me. Perhaps that's why people are reacting to the content.. it just looks like an endorsement of bro culture.

I'm 22, and was at Uni in the UK this time last year. Sure, there were some fairly wild antics, and a lot of stupidity, but the stuff in these videos, on TFM, and in Brocial is on a completely different level. I'm struggling to think of a description other than low brow. A lot of my personal objection to it is that it encourages people to think "that's all young people/students do", which is both irritating and untrue.
Posted: Mon, 14th Mar 2011, 4:07pm

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doppelganger

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Even with 40 seconds it looks entertaining. Looking forward to the shorts!
Posted: Mon, 14th Mar 2011, 5:32pm

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Sollthar wrote:

Also, when I recollect my memories of "parties" I actually attended back in that time, I remember people being completely drunk, puking somewhere, smoking and or taking other drugs, cheating on each other on various levels, having superficial small talk conversations about who is the hippest / coolest / smartest / most successful / most popular, destroying things and generally having really confusing emotional outbreaks into crying or being aggressive. And I honestly don't care for any of them. If that's "fun", then yes, I hate fun with a passion.
For once I'm agreeing with Sollthar on everything. And this has been my least favorite thing on the Atomic productions lately, not because you advocate this, but because they remind me of everything Sollthar described above. I don't drink at all either, and have no respect for people's love of being intoxicated/poisoned. I also really hate the party/clubbing scene. There is a really wild graduation celebration that last for weeks in Norway called the "Russ celebration". People literally decide not to drop out of high school only because they want to get into the Russ parties. (No less than two acquaintances told me in the second grade, which is over a year before graduation; "I'm failing at school, I hate it and I want to drop out. Still I really want to be Russ, so I guess I'll stay.") It holds the same sacred importance in peoples coming of age as prom does in sappy American teen-movies if Prom lasted a month. I wore the uniform to blend in, but it was only a disguise. I literally went to none of the official parties, only attending the private ones thrown by my friends. I did however go to Russ-exclusive day at the amusement park. I was at the entrance when I knew I was stupid to even come. The really loud music, the smell of alcohol-breath and cigarettes, the general noise of drunk teenagers...I felt as drained as if I'd swam 5km after less than two minutes.

It dosen't even compute to me that people find that "fun". To me it might as well be torture. Anyway, not gonna hijack this thread, sorry. I liked the cinematography and production values at least!
Posted: Mon, 14th Mar 2011, 6:49pm

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Atom

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I suppose I see even the joking parts more for what they are- and the enjoyment of shooting and being a part of it as that too- not elitist, not destructive, not superficial- but rather just a good chance for friends to congregate and enjoy eachothers company.

Music, being outside, relaxing, and sharing comradery- I don't see those as being bad traits. No one does drugs or is/will be doing any in the videos ever, no girls are pedestaled or treated like objects, and no drinking is done in excess.

It literally is the definition of just good, clean fun. Don't see what's outwardly deplorable about that. But maybe that's just a product of my Texas southern collegiate perspective versus that of the European uni one. Different worlds, different norms, different perspectives.

But I don't think people should be +1'd for admonishing a lifestyle, series of images, or the people in this even for being who they are and having an innocently good time.

I can understand taking pause with the laughing shots, where three hat-wearing onlookers grimace with bitter resentment as a frat guy laughs. But the context to that is that those are the we site founders, and that was a funny way to incorporate them into cameos.

I dunno, guess I just come at it from a different (and probably less jump-to-conclusions-y) point-of-view.
Posted: Mon, 14th Mar 2011, 6:49pm

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ben3308

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'Low brow'?

Is that a damn joke? Jesus, guys, it's two demo reels and one is girls running around in bikinis and riding in a Jeep. There's no drugs, alcohol or cigarettes involved. The other promo is quick shots of people smoking stately cigars, cheering at a bar, and drinking in the middle of a field.

These are, literally, things we do frequently in our own lives and get along just fine. Again, obviously we can still make films and articulate words here; even in spite of doing stuff that's seemingly deplorable. I am a college student, I did so well in school that it was paid for by a grant for five semesters, and I'm also in a fraternity where parties are frequent. But this doesn't make me deplorable, my actions low-brow, or me any worse or unproductive of a person. Rather, my involvement makes me more affable, more social, and more successful in what I want to do. Obviously we were able to get a bunch of girls together to run in swimsuits the day before Spring Break, so that has to be SOME testament to good networking/social abilities.

I'm inclined to think that those who are 'hating' hardcore just weren't meant for such a lifestyle, so it won't make sense. But you don't have to insult just having fun. It's not lowbrow, it's not shameful. It's just good, honest fun. It all seems very elitist and foolish, but I suppose I would consider anyone who just outright condemns such conduct while in college a.......well, a loser. I don't understand people not wanting to openly and vigorously interact with others. It seems like being extroverted and sociable would be an obvious path to interpersonal success. I know that my attendance of parties, or involvement in a fraternity, or insistence upon knowing many different people has significantly helped every part of my life. I'm sure this will change when I get older, but I hear the 'those guys are such drunks/elitists/out-of-touch etc and all I can do is laugh because I'm better than that' argument from people all the time; an they're normally losers who have no friends and have difficulty coming to grips with a heavily-veiled, but still very present jealousy in some regard.

So the videos aren't for everyone. Good, I suppose. But you don't have to keep hating on the content. It's obviously worked out well for us.
Posted: Mon, 14th Mar 2011, 7:35pm

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EDIT: Aculag pretty much summed up my usual long-windedness in a much shorter and better formulated post.

Last edited Mon, 14th Mar 2011, 8:36pm; edited 3 times in total.

Posted: Mon, 14th Mar 2011, 7:37pm

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Aculag

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Rating: +4

ben3308 wrote:


So the videos aren't for everyone. Good, I suppose. But you don't have to keep hating on the content. It's obviously worked out well for us.
The content of the videos by themselves isn't what people are taking issue with, I don't think. When you say things like this, and then continue to defend this kind of lifestyle, people take issue:

ben3308 wrote:

The clothing style is only a bit of the moniker, however, because the TFM ideal embodies a mildly xenophobic, heavily elitist and chauvenistic white, Protestant male from the southern US intent upon both demonstrating wealth and simultaneously condemning those who 'flaunt' their things.
This is the definition of an "Enormous Douchebag". Most decent folk find people like this deplorable. For me, anyway, the problem is that you guys can't seem to decide if you want us to think this is satire or not. You say it is, but everything you've said to defend this lifestyle says "this is just how we are, and we like it." So where does the satire come in? That was the only angle about this project that interested me, and the more you guys talk about it, the less it seems that satire is at all involved.

It's also so odd to me that you have the gall to label people who look down on this kind of "good, honest fun" as "losers who have no friends". That is the epitome of college douchebaggery, if you ask me. But like you said, it works for you, so keep it up! wink
Posted: Mon, 14th Mar 2011, 7:58pm

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ben3308

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The live the 'frat' lifestyle is to be impartially cognizant of some broad strokes of persistent self-parody. Difficult to explain, I suppose, but the first video gets it down pretty well.
Posted: Mon, 14th Mar 2011, 8:02pm

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Atom

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Can you not see it as one in the same, Aculag? Part of the reason we're able to so sharply illustrate the 'lifestyle' (although I don't consider being sociable a lifestyle) and are so willing to create satire for it- is because its a severe-end to our own lives.

Clearly we're not elitist, racist, mysognyistic people- and those things are deplorable- but a chord between the tapered reality and the severity is what we're trying to hit on for comedic value, and kinship to those that might chuckle and say 'hey, that's kind of like me'.

In any case of 'it's funny because it's true' humor, there's a great deal of theatrics and exaggeration to pull the strongest material out- and that's true with anything as much as it is here. But that also doesn't mean we need to lambast people for it.

There can be jokes about the severity of the TSA all day, and many would have truth and resonance, but that doesn't make it acceptable to outwardly criticize the Joe that works that job, you know?

I'm in defense of my friends that have donated their time to be in this, of my script that has outlined what we're showing here, and of those truly talented, hardworking, and creative young people that founded and run the Total Frat Move site. It's a hilarious, content-packaged, updated hotbed of humorous material- stuff that wouldn't exist were it not both partially true and imaginatively exaggerated- and all tied together with a good amount of poking fun.

And I'm sorry if I see absolutely nothing wrong with that. I think there's great humor to come
out of ridiculous severities- and even better technical execution to be had- but I also think it's not elitist to want to hang out with your friends, bad to have a good time, or wrong to want to capture that.

For any group of any people, really. There's some fantastically hilarious videos and written material from the anti-frat 'hipster' culture/movement- and while it may not resonate or gel well with me, and while I may find it douchey, I've never had a reason to outwardly loathe it.

To have this treated as if it's an illustration or example of some heinous acts- that's what is truly deplorable.
Posted: Mon, 14th Mar 2011, 8:23pm

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ben3308

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On a different note, I shot the 'Girls' video with a Nikkor 35-70mm f/2.8 using a Fotodiox Nikon-to-EOS mount w/ Dandelion Confirmation Chip. Focusing, especially progressively from far to near during the running, was difficult but I'm very happy with the results of the 70mm zoom.

Now onto try a lesser glass with deeper zoom, a Nikkor 70-210mm f3.5-5.6. Focus here, too, is tricky; and I can't really take stills without AF at that deep of a zoom, but the video certainly looks good.
Posted: Mon, 14th Mar 2011, 10:47pm

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Aculag

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I guess I'll just have to wait and see what the finished product brings. Currently I don't think it'll be my thing, but I'm sure your target audience will love it, since you appear to share their ideals.

I'm not saying I think it's elitist to want to have a good time and hang out with friends, because that would be ludicrous. But saying the people who don't want to take part in the frat lifestyle are friendless losers is equally as ludicrous, and extremely elitist. To each his own, I suppose, but if this is "funny because it's true", then don't expect people who are not fans of that lifestyle to enjoy it (except for the technicals wink).

Atom wrote:

(although I don't consider being sociable a lifestyle)
No, it isn't. But I would venture to guess that when asked what "being sociable" is, most people probably wouldn't point to TFM for an example. Being in a frat is a lifestyle no matter which way you swing it. Being sociable is something that people in frats do as a PART of that lifestyle.
Posted: Mon, 14th Mar 2011, 11:01pm

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Atom

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Being in a frat isn't a lifestyle, though, is exactly my point. It's a facet of one, the same as being sociable is a facet of being in a frat.
Posted: Mon, 14th Mar 2011, 11:16pm

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Sollthar

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Rating: +1

Yup, well said Aculag. Maybe he makes it more clear.

I was also never specifically talking about either of you two. Just my associations I have with your latest videos and some shots. As Ben3308 says, quick shots of people smoking stately cigars, cheering at a bar, and drinking in the middle of a field. = bad associations with me. No idea where you take your assumptions anyone would "hate fun" or "hate being sociable" from.

Ben wrote:

I suppose I would consider anyone who just outright condemns such conduct while in college a.......well, a loser.
(...)
all I can do is laugh because I'm better than that' argument from people all the time; an they're normally losers who have no friends and have difficulty coming to grips with a heavily-veiled, but still very present jealousy in some regard.
This just made me giggle. Talk about stereotype. If your films contain even a fraction of the satire your staments in this thread do, I might actually enjoy them afterall. biggrin


I'm happy you have fun. Enjoy it! I'm also happy you're all smart and successful and doing well. I don't see how it's connected to anything, but hey! smile
Posted: Mon, 14th Mar 2011, 11:21pm

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Aculag

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Atom wrote:

Being in a frat isn't a lifestyle, though, is exactly my point. It's a facet of one, the same as being sociable is a facet of being in a frat.
Heh, yeah I misspoke. Obviously being in a frat doesn't always mean "having a lifestyle". wink

But what is described here IS most certainly a lifestyle, and I don't think you can argue that.
The clothing style is only a bit of the moniker, however, because the TFM ideal embodies a mildly xenophobic, heavily elitist and chauvenistic white, Protestant male from the southern US intent upon both demonstrating wealth and simultaneously condemning those who 'flaunt' their things.
So no, being in a frat isn't a lifestyle. But dressing a certain way, and behaving a certain way, because the rest of the frat (or anyone else) expects you to, is.

Last edited Tue, 15th Mar 2011, 2:28am; edited 1 times in total.

Posted: Tue, 15th Mar 2011, 1:26am

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Atom

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I'm going to guess just no one here but us is in a fraternity, then. The understandings of it- totally offbase.

But I don't think there's anything I can do about that, as it's from a perspective of non-experience I don't share.
Posted: Tue, 15th Mar 2011, 5:45am

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Sollthar

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Fraternities don't exist in swiss universities. Just thought I'd throw that in. So I don't even really know what they are - but since that's completely irrelevant to what I've been saying anyways, that's okay.
Posted: Tue, 15th Mar 2011, 6:12am

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Pooky

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Personally, the main reason I'm not a fan of the fratboy lifestyle is that it's in direct opposition to what universities should be - intellectual powerhouses. Instead, you get stuff like this. The frat people I've met have always seemed like they never left high school.

I mean, I want to travel, discover new music, new cultures, meet interesting people, learn about the world and create stuff. Getting drunk every other day and playing beer pong and picking up random chicks? Well, that's just lack of imagination IMO.
Posted: Tue, 15th Mar 2011, 6:35am

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Atom

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Rating: +1

Hurley hoodies around a Nissan. Definitely not frat, in any way. At least not like any in the certain 'culture' of southern colleges usually used as the stereotype.

Idiocy I understand, but that's idiocy for the sake and perpetuated by idiocy. It's doesn't take Amy certain group, clan, or credo of people- or frat for that matter- to create that. And on that note, I definitely agree with Sollthar.

But that's not this, and this isn't that. And so on and so on.

Lotta back-patting and +1ing eachother in agreement, but very little about our work here, the execution, or the content- save the use of the phrase 'I don't like the content'.

Now I'm all for lengthy tangental discussion- but this is a job that we will have ongoing, enjoy doing, work with nice, talented people on- and represents to our friends and classmates alike an opportunity to come together in creating or starring in something.

If you're not going to support that, that's fine. But don't lambast the culture that we have ties to and are building a career through- even in satire- just because it's something you either don't directly agree with or (in most likely cases) understand.

We are the furthest thing from elitist, or to be more specific privileged- we have no money, no trust fund, we work our way through college and our fraternity expenses, and it's often difficult for people to understand why we do it- or why we're attuned to representing/championing it on camera. Or in some cases, from the opposite perspective, why we're satirizing something we really enjoy.

But the truth of it is- we get it. We get the culture, we enjoy it, and are actively a part of it for all the right reasons and see all the good things come out of that- and do so without ever having to be douchey or elitist or anything like that whatsoever. And I know for most, that's hard to understand.

But there's soething very special and genuine about my life in college, and a large part of that for me has been being in a fraternity. Its strengthened my filmmaking, my character, and my pursuit of career- and that is why we're both happy to take a stab at- and enjoy continually working for- painting an imaginatively exaggerated version of that for comedic purposes.

Hopefully, that makes sense. And doesn't sound too douchey. wink

I've always been an extrovert, always sociable, and always conversed with others- and fraternity life in college just feels like another extension of that to me. Not for connections of my father or crazy parties or anything- but another cool outlet to explore and understand, and through that draw deeper and better experiences to use as an artist.

And hey, look- The Brocial Network is our most successful project. It was purely a labor of love. And it's gotten us all the opportunities and connections we could ever ask for currently. And that's awesome, but also a product of both understanding, appreciating, and knowingly satirizing that culture.

It may not be exactly what I saw us doing and getting into, or pictured as the path to my own celebrity. But hey, that's life. And I'm perfectly gracious for the opportunities such culture has helped offered me, and excited and enthusiastic about getting jobs that are both tons of fun and offer great practice to technical craft and production design.

I've got nothing to resent in that regard, and I don't think anyone else who hasn't experienced anything but watching a college movie shouldn't either.

I understand the apprehension and hesitance here, and hey- you don't have to like our videos for TFM, no- but let me have my moment. Pleas. biggrin
Posted: Tue, 15th Mar 2011, 10:01am

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Jrad

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If you could re-edit it to get rid of the dudes I think it would be much better wink

But seriously, interested to see where this is going. Keep us updated!
Posted: Tue, 15th Mar 2011, 11:00am

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Sollthar

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Executionwise, I really like where you guys are heading. It's always been obvious to me that ben has a great eye for light and shot composition. And while your early works had flashes of awesome with mostly ok to good, it gets increasingly to be the opposite nowadays with a solid bottom of awesomeness mixed with flashes of ok to good. So it's definately a progression in execution and your talents I never doubted.
Same with Andrews editing which has also always been focused and to the point but keeps getting sharper and sharper. The combo has always resulted in technicals above your average indie flick.
We do have different styles though, but that doesn't detract from anything even though Id wish for more epic wide and more static shots instead of the handheld look, personally.

It's really that you go for content that often doesn't do much for me or feels not up to par with the execution that keeps me from being overexcited - same here. But even so, you're both clearly exceptionally talented filmmakers and I'm glad your finding opportunities to both put that to use and have fun while doing so.
Admittedly, the seemingly self-applauding cult you've created around yourselves an your work also gives it all a bit of an odd note making me less inclined to compliment you the way your work defintely deserves, but that's probably also a cultural thing. From my experience (and in the business world thats a fact), talking about how good you are yourself is rather common in the US, while the swiss culture is understatement. So there's that too. smile
Posted: Wed, 16th Mar 2011, 4:07am

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Limey

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I was actually watching your short, Pages, yesterday and I was really inspired by what you accomplished with that one. I just really like the way it is arranged cinematically, and how the narrative is played out. With these new videos, the technical quality is superb and I would love to see you combine these elements into one of your next projects. The girls are a nice touch as well.

I do find the frat thing pretty funny, although I don't plan on joining one when I attend college.
Posted: Wed, 16th Mar 2011, 4:08am

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Atom

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I've no doubt the Swiss are understated, but I don't know that that makes the U.S. directly self-congratulatory, let alone a 'fact'. But that's a different issue. biggrin
Posted: Wed, 16th Mar 2011, 6:20am

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Sollthar

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Heh, there's been many surveillances and studies on how different cultures behave in a business surrounding and that there's well documented differences - obviously, it also depends on the individual, but the tendencies are more then "a little". It's indeed a fact. smile

But that's off-topic and a different issue, definately, even though a highly interesting one. wink
Posted: Wed, 16th Mar 2011, 8:07am

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Atom

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Still gonna have to disagree, as aside from finding that 'factual' assertion highly-condescending, it's also- ironically- quite elitist. wink

But yes, that's another issue entirely.

And once again, all I've been about, and all my intention ever is, is to include this community in the fun, enthusiasm, and experience of what we've worked on in an engaging, interactive, entertaining and (hopefully) insightful way. If that comes off as self-aggrandizing, that's entirely accidental.

May not be worth anything, but most people we work with, most third parties, tell us we're too modest. At least for how big of showman we are/how much we converse. It's a huge reason we've quickly got the breadth and scope of workwe have, and what we've had to turn down. Which may sound back-patting-y in it's own right. But woe is life. biggrin

And that, too, is another story.
Posted: Wed, 16th Mar 2011, 8:50am

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Sollthar

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There's nothing to disagree with really, it's just observations. But as usual, how to interprete this data is definately open to debate. smile
Two examples I can remember off the top of my head (without looking through my papers somewhere in the cupboard) is that, at international business meetings with no seating orders, the bulk of US managers usually sit in the first three rows, french place themselves in the middle and the swiss are found in the last two.
Also several business meetings that have been observed have shown that the resumee of a US applicant will contain way more information, even really insignificant stuff, then the one of a swiss (or norwegian, if I recall correctly) and the subject "money" comes up after a few minutes with the US, at the end - if even - with a swiss.

As far as elitism: The US are looked at as examples on how to conduct business in swiss business schools since they usually also end up getting the job even with far less qualifications - unless dealing with asian cultures. So, for our business people, your "way" is the way to go and we're a bunch of pussies (and the swedish too, i think). smile
There was also highly amusing info on the japanese, who work really differently as well and a number of examples on failed businesses based on cultural differences.

You can oppose all this out of principal of course and disagree, but I can really recommend having a read about that someday if you feel like some fun. Cause It's, if nothing else, a really amusing read with some hilarious "aha" moments - obviously to be taken with a grain of salt. smile



But back to topic. When's the next video going to come online?
Posted: Wed, 16th Mar 2011, 2:43pm

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Aculag

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Atom wrote:

May not be worth anything, but most people we work with, most third parties, tell us we're too modest. At least for how big of showman we are/how much we converse. It's a huge reason we've quickly got the breadth and scope of workwe have, and what we've had to turn down. Which may sound back-patting-y in it's own right. But woe is life. biggrin
I think you just proved his point.
Posted: Wed, 16th Mar 2011, 5:19pm

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ben3308

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Limey wrote:

I was actually watching your short, Pages, yesterday and I was really inspired by what you accomplished with that one. I just really like the way it is arranged cinematically, and how the narrative is played out.
'Pages' is my favorite cinematography out of everything I've done because it was all available light, no conventional lighting, and we used cinematography to pace the story out specifically; and lead to extended 'reveals' of different narrative elements. The shoes walking up in the beginning jumpcut to a bloody hand, who we then cut to a wider shot to reveal our protagonist. Likewise, when the camera is under the bridge, the protagonist wheels into frame, revealing he's now somewhere he wasn't before. Very Bourne/Quantum Leap/Memento-esque, we thought. biggrin

While the script was vague and not our strongest, I think Andrew and I really got in sync on that one and the 'feel' that it would come out to. The shooting style/motif, too, changes throughout - starts out handheld, wavering, and jumpcut in the very beginning, then switches to locked shots for the under-the-bridge first few frame. We also have some images (Brian waving his arms while flagging down the car) that give us enough information to make conclusions about the characters (in that case, cutting to him immediately in the car after having waved his arms means the driver was willing to give him a ride - a small detail, but one effectively communicated through one shot)

I wrote a long and, in the true vein of this side conversation going on in this thread, somewhat self-congratulatory post about how I feel about what I shot in 'Pages' and why it's something that's unique to our body of work - and largely something, in cinematic terms, we've yet to top. Post can be found here.
Posted: Wed, 16th Mar 2011, 5:35pm

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rogolo

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ben3308 wrote:

Post can be found here.
The comments on that post are so full of win. Laughed the whole way through.

I especially like the copious use of ellipses...my kind of folk! wink
Posted: Wed, 16th Mar 2011, 5:41pm

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ben3308

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I registered my blog with Technorati about three years ago, and I actually had a relatively large following (1,000 or so people) from around the web, then started the spam messages and comments, which number in the millions (I've since deleted the majority of them in batch deletion). Although I don't at all use my blog anymore, it's a two-to-three years ago thing that looks kind of sophomoric in comparison to how I feel about college/film school/fraternity stuff now.

Decent post on 'Pages', though. biggrin
Posted: Wed, 16th Mar 2011, 6:50pm

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Atom

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Back to the topic please, guys. Getting a little too far off.
Posted: Wed, 16th Mar 2011, 10:12pm

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swintonmaximilian

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So when will the full videos be released?
Posted: Wed, 16th Mar 2011, 10:33pm

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Atom

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Likely in the next week or so. We've got a few more shots to setup for this first set to be completed, and then are working on segueing that into a few more little 'vignettes/mini-episodes' of frat stuff to can it off for now.

The idea being that we'll produce 5-6 solid videos for TFM right now and help them roll them out in a staggered fashion, so that they've got something for the next several months to 'premiere'.

We discussed this yesterday with the TFM gang at a SXSW party in Austin hosted by BeardedPony, the development group currently working on the 'Total Frat Move' app.

Exciting stuff, both to get to see and be a part of. Web development and watching a young company like this flourish- and being slightly included in it- is inspiring stuff! smile