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Fracture Online Premiere

Posted: Tue, 30th Aug 2011, 6:17pm

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ashman

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Pleased to announce that Fracture will premiere online via Sony's, Playstation Home network, in the online cinema. It runs from the 8th of September.

Posted: Tue, 30th Aug 2011, 6:31pm

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Biblmac

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This may sound like a stupid question, but I don't know anything about the playstation home network, will it cost anything?
Posted: Tue, 30th Aug 2011, 6:36pm

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ashman

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It's absolutely free - all you need is a PlayStation 3. The film will follow after it's PlayStation launch on YouTube and Vimeo networks.
Posted: Tue, 30th Aug 2011, 6:42pm

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Biblmac

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Oh. Too bad I don't have a PS3. I'll wait for Vimeo! Can't wait to hear the reviews on it though!
Posted: Sat, 3rd Sep 2011, 7:03am

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Atom

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Because of course the project that took three years wouldn't just premiere online where everyone could watch it once it's finally done.

rolleyes
Posted: Sat, 3rd Sep 2011, 10:03am

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Avenging Eagle

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What's the reasoning behind premiering on the Playstation Home network? Seems an odd choice of premiere platform, is it a financial reason?

AE
Posted: Sat, 3rd Sep 2011, 11:37pm

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Aculag

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That does seem like an odd place to premiere it, but that's gotta be some huge exposure. That is, if anyone actually uses Home... This will be the first time I have used it for more than a few seconds. wink

Atom wrote:

Because of course the project that took three years wouldn't just premiere online where everyone could watch it once it's finally done.

rolleyes
Technically, it is premiering online. And ashman said it will follow on YouTube and Vimeo, so what's the problem?
Posted: Sun, 4th Sep 2011, 12:18am

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Biblmac

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Aculag wrote:

Technically, it is premiering online. And ashman said it will follow on YouTube and Vimeo, so what's the problem?
Some people just can't wait that long I suppose, those people should buy a PS3 wink
Posted: Sun, 4th Sep 2011, 8:46am

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Atom

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It just seems so pointless, I suppose. I'm all for proper planning and media marketing and a huge premiere on anything anyone does, but it's not as if uploading to YouTube is some big deal or laborious act anymore.

It's literally click and play these days, even on huge files. To start it up on something exclusionary just seems so.....needless.

But that's just me.
Posted: Sun, 4th Sep 2011, 10:09pm

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Biblmac

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Atom wrote:

It's literally click and play these days, even on huge files. To start it up on something exclusionary just seems so.....needless.

But that's just me.
I see where you are coming from, Atom, but they do get more publicity using Playstation home (I would assume, although I don't own a ps3 so I don't know.) Then again they are probably advertising the premiere all over facebook, twitter and other social networks, so I'm not sure. I just imagine that people that wouldn't necessarily go looking for it may see in on Playstation Home and give it a watch.
Posted: Mon, 5th Sep 2011, 7:17pm

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djswallow

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But as Aculag pointed out, that will still be very limited. Fracture is also way too small a project for any financial benefit to be had from premiering it on PSH, unless it's usage really is that minute.

I guess we must assume that they are trying to build up anticipation or hype as for it's release, but quite frankly they killed all that off years ago. Then perhaps this is just a big PR error.
Posted: Tue, 6th Sep 2011, 5:34am

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Sollthar

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Give Ash a break. He's tried hard to finish this after FXhome turned to different things and he's finally been able to finish it and found a nice place to showcase it.

The world doesn't always turn around what an audience wants. Fortunately enough.
Posted: Tue, 6th Sep 2011, 4:19pm

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Axeman

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djswallow wrote:

I guess we must assume that they are trying to build up anticipation or hype as for it's release, but quite frankly they killed all that off years ago.
On the contrary, I'm still anticipating this greatly, and very excited about seeing it now that it is completed.
Posted: Tue, 6th Sep 2011, 5:54pm

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Atom

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Sollthar wrote:

The world doesn't always turn around what an audience wants. Fortunately enough.
And the audience that has been there for years won't always stay because of this, unfortunately enough. wink
Posted: Tue, 6th Sep 2011, 7:52pm

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Garrison

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I don't understand what the problem is here. Ash said it will be realeased on Youtube and Vimeo, it's just that the PS3 will get it first. How is that any different than when a game comes out for one platform before eventually getting a release on the others?

C'mon people - exercise a little patience and understanding here.

And the audience that has been there for years won't always stay because of this, unfortunately enough.
I didn't realize Fracture carried that kind of weight.
Posted: Tue, 6th Sep 2011, 7:55pm

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Sollthar

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And the audience that has been there for years won't always stay because of this
I promise to shed a tear for every single one of them. Honest!
Posted: Wed, 7th Sep 2011, 8:30am

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djswallow

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Ash said it will be realeased on Youtube and Vimeo, it's just that the PS3 will get it first. How is that any different than when a game comes out for one platform before eventually getting a release on the others?
Well because Fracture is not a game, it's a film. And we're (I'm) pretty sure PS3 aren't paying FxHome to release it on them first.
Posted: Wed, 7th Sep 2011, 12:38pm

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Rawree

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The sense of entitlement in some of these posts really is pathetic. Really looking forward to the finished movie and despite owning a PS3 I'll probably have to wait until the wider release seeing as I'm barely on nodding terms with anything but the most basic features of it.
Posted: Wed, 7th Sep 2011, 12:58pm

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danielgwood

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I am very interested to see this, regardless of how it is distributed. I don't think waiting a little while longer until it hits YouTube and Vimeo makes a lot of difference. Presumably this is one of the conditions of distributing it on the PS3 network.. if it comes to a choice between more exposure overall and a slight delay to YT/Vimeo, I'd say Ash made the right call.
Posted: Wed, 7th Sep 2011, 2:03pm

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mercianfilm

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Really excited about this! Congratulations to Ash and all the team for finally making it to the end! I watched some of the production videos from a while ago and it's clear to see just how much effort and enthusiasm you've all invested in this project- which makes me even more excited about seeing this!
As for it premiering on the ps3 network i'm not sure what all the fuss is about- we'll get to see it in due course and it's not all that different from when people premiere their projects at festivals and competitions.
Personally i'm more excited than ever about seeing it- it's been a long production yes, but it was Fxhome's and Ash's project anyway.
Posted: Wed, 7th Sep 2011, 3:07pm

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Joshua Davies

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Ash has done a great job getting Fracture finished - he has put in a lot of work getting it released in various places - firstly with Sony which is pretty impressive!

In the end I actually got to do a little work with HitFilm on the post production which was pretty exciting. We obviously want everyone to see Ash's hard work (and that of the rest of the team) so we hope to put it up on our YouTube channels very shortly.
Posted: Wed, 7th Sep 2011, 8:41pm

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djswallow

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To everyone, most particularly Rawree,

I must apologise for what I said before, despite what I am about to say, I meant in no way to disrespect the work of the team who have put this together.

What I was referring to in my original comment was clearly poorly conveyed (to say the least). In this day and age there is a very specific and refined formula for building up public anticipation for the release of a piece of work. If we take for example the release of Hitfilm, the team behind it knew that it would take years to develop and that were they to announce it immediately after it's conception, people would become excited and there would be a lot of questions asked and discussions on Fxhome.com (in which I would doubtless make several more rash, critical and skeptical comments). After a while of this, however, the community would lose interest (as is the nature of a large community), so when it was finally released, it would not have the same impact.

As you probably know what I am about to say, I will not say it, and as I know what you are about to comment, I will answer now. I do appreciate that this is, or was, a community project. However It seems that after the (very successful) community discussions, I would say that the community's role in the 'community project' became somewhat more of that we would have in, say, a primary school workshop (in advance once again please forgive my rashness), for it seems that the community was only allowed to name the film, and the company in the film, and the company's logo (the last two only on the list if my memory serves me correctly). From then on all of the work on the film not done entirely by Fxhome itself was limited to a few very talented compositors and VFX artists, who "unfortunately enough", only really make up a small minority on the Fxhome community.

So for those reasons calling this a 'community project' was not a very good branding. So because of this premiering this on a very underused network to a limited number of people actually anticipating the film seems to be adding insult to injury. That was my point.
Posted: Wed, 7th Sep 2011, 9:01pm

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Atom

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Get over yourself, Rawree.

Not everyone who comments on something embarrassingly-prolonged is going to be all happy-go-lucky. Sorry I'm the assy grouch that isn't just all 'yay!' about stuff, but this has been going on a while, and when it finally comes out- to have it exclusively premiering on a little-used network- like I said it seems silly. Needless.

What, I can't say that? Deal with it.

That said, I do want to give my congrats to Ash and the team for rounding out and finally coming to a close on the project. Despite the delay, I've no doubt it's top-quality stuff. And I do, genuinely, look forward to checking it out.
Posted: Wed, 7th Sep 2011, 11:18pm

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Rawree

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Djswallow: It seems that you're mainly disappointed about the lack of community involvement and connection beyond the initial flurry at the pre-production phase. I think it's admirable that you took the time to explain your position and whilst it's unfortunate that you feel a bit alientated at least it's understandable now. I agree that with hindsight "Community Project" perhaps isn't the most accurate title but I honestly don't think anyone could have forseen how any of this would turn out and a lot of things would probably be different if it was all done over.

Atom: Of course you've got the right to say those things but I maintain the right to think you look daft for doing so. I'm only on here once in a blue moon now so let's not fight with the precious little time we have together lol
Posted: Wed, 7th Sep 2011, 11:55pm

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Axeman

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Do you have ideas as to how they could have involved the community more, djswallow? They used the community all they could, while they could. Once it got to the stages that require skilled workmanship, obviously fewer people will be involved, but I'm not sure what they could have done to get the community more involved. They could take advantage of the community for marketing the thing, and getting it out there, which I suspect they will.

But should another similar project ever occur, any ideas you have to increase community involvement would be welcome, I'm sure.
Posted: Thu, 8th Sep 2011, 6:58am

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djswallow

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Yes of course only the people who really knew how to do the work should have done it, though if so why not just ask these people privately? One can not only see their talent/ ability on, say the fxhome cinema but also their involvement and interest in the community. Maybe it was the wrong community? What I meant was also the fact that the community knew and still know hardly anything about the storyline or really much at all. I appreciate that the artists who worked on the film would have been given an insight but that is still a very small group of people. Maybe trying to not make this a community project whilst still enlisting the help of a few experts would not only deal with my point but give this project a successful launch. I also do appreciate how long things like this take to complete as I'm sure do many in this community and as that length of time may be unsuitable for a community by nature.
Posted: Thu, 8th Sep 2011, 9:06am

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Simon K Jones

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Certainly if we did another community project, over at HitFilm.com, we'd handle it completely differently. Fracture was a massive learning curve for all concerned.

Although I personally was only involved with the film itself at a very, very early stage I was aware of how difficult a project it proved to be for those making it. That they've completed it after all this time is good news and I hope that Ash and his team are pleased with the results.

I have no idea how to use Playstation Home, but it'll be up on YouTube soon enough. razz
Posted: Thu, 8th Sep 2011, 3:44pm

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djswallow

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I realise that, yes of course, and I take your point.
Posted: Thu, 8th Sep 2011, 6:36pm

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TemporalCoder

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Just seen it smile
Really enjoyed it.
Shame the PSNetwork didn't do the quality of the film any justice. Looked like an old Youtube clip sad

Looking forward to seeing it on vimeo or Yutube HD.
Posted: Fri, 9th Sep 2011, 4:32am

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outerringz

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Where is the movie premiere on PS3 Home, in the public theater?
Posted: Fri, 9th Sep 2011, 4:41am

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TemporalCoder

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Took me a bit to find mainly because i was on the Play station store and not play station home.
I can't actually remember where i found it, it's the first time i have been on PSHome, i had to create an account specially.

I think i just went onto the cinema bit and it was recommended as a new release.
Posted: Fri, 9th Sep 2011, 4:58am

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outerringz

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Yeah I have a PSHome account, but I can only find the theater in the big courtyard area, and Fracture isn't listed anywhere. Oh well, would have been nice if there was a little more info on how exactly you get to it.
Posted: Fri, 9th Sep 2011, 5:30am

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outerringz

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From the Fracture twitter account:

"Sorry US Sony sci-fi fans. Fracture is only going to be screening on the European servers from the 8th."

That explains why I can't find it.
Posted: Fri, 9th Sep 2011, 5:41am

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TemporalCoder

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Oh sad

I have just got off the play staion as well, i was retracing my steps for you.

It's is on the new and recommended page as soon as you login.

Well i think it will be better to wait and see it in better quality anyway.
Posted: Fri, 9th Sep 2011, 5:43am

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outerringz

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Thanks for checking anyway.
Posted: Fri, 9th Sep 2011, 2:59pm

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danielgwood

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